Senior Email & Marketing Automation Manager

As a Senior Email & Marketing Automation Manager, your primary responsibilities include managing end-to-end email marketing initiatives, developing automated workflows, optimizing deliverability for high-volume campaigns, implementing email authentication protocols, and analyzing performance metrics to ensure alignment with business objectives. Your role will involve collaboration with various teams to execute strategic email campaigns effectively.

To be considered for the Senior Email & Marketing Automation Manager position, you should have at least 5 years of hands-on experience with B2B email marketing, particularly in managing high-volume email programs. Proficiency in platforms such as Salesforce and HubSpot, as well as a solid understanding of email authentication protocols, is essential. Experience in developing responsive email designs and troubleshooting marketing automation workflows is also valuable.

This company places a strong emphasis on maintaining high email deliverability rates, typically above 98%. The Senior Email & Marketing Automation Manager will implement email authentication protocols like SPF, DKIM, and DMARC. You will also monitor engagement metrics, manage sender reputation, and conduct continuous optimization efforts to ensure campaigns reach the intended audience effectively.

In the role of Senior Email & Marketing Automation Manager, you will work extensively with various platforms, including ActiveCampaign, GMass, HubSpot, and Salesforce. Experience in using data visualization tools like Tableau, PowerBI, or Domo for reporting will also be beneficial. Additionally, you will be creating automated workflows and managing integration systems to streamline marketing efforts.

Absolutely! The Senior Email & Marketing Automation Manager position not only allows for a significant impact on our email strategy but also presents many opportunities for professional development. You will work with a talented team and have access to resources that will help you expand your skill set, such as training on the latest marketing technologies and industry best practices.

When answering this question, focus on specific tools you've used, such as ActiveCampaign or HubSpot. Describe projects where you've implemented automated workflows and the impact those had on campaign performance. Highlight any particular successes or challenges you faced.

Discuss your methods for ensuring deliverability, including maintaining a clean subscriber list, proper use of authentication protocols, and using A/B testing to optimize content. Mention any metrics or KPIs that you track to assess success in this area.

Explain your understanding of the importance of aligning marketing initiatives with sales goals. Talk about your experience with Salesforce or similar CRMs and how you've utilized data from these systems to create targeted, effective email campaigns.

Outline your process for analyzing email campaign performance, including the use of metrics like open rates, click-through rates, and conversion rates. Discuss how you use this data to make adjustments and improve future campaigns.

Share a specific success story, detailing your objectives, the email marketing strategy you used, and the results achieved. Highlight any creative or technical aspects that made the campaign stand out.

Describe your knowledge and hands-on experience with email authentication protocols such as SPF, DKIM, and DMARC. Explain how these protocols help improve deliverability and how you've implemented them in previous roles.

Discuss your approach to content strategy, including the importance of audience segmentation and personalization. Mention A/B testing of subject lines and content to determine what resonates best with different segments.

Share the key metrics you monitor, such as open rates, click-through rates, conversion rates, and unsubscribe rates. Explain why these are important to you and how they guide your marketing strategies.

Be honest about your skills in HTML and CSS. Describe your experience in developing responsive email designs and any challenges you've faced concerning cross-client compatibility, as well as how you overcame them.

Discuss your resources for staying updated, such as industry blogs, webinars, and networking groups. Emphasize the importance of continuous learning and how you apply new ideas and trends to your work.