Account Based Marketing Team Leader - Brighta

We are seeking an experienced Account Based Marketing (ABM) Team Leader to spearhead our ABM initiatives for our Lead generation and Digital Marketing Agency. The ideal candidate will possess a strong understanding of ABM strategies, excellent leadership skills, and a proven track record of driving successful marketing campaigns that cater to key accounts.

This role can lead up to 10 team members, including database specialists and telemarketers responsible for client outreach efforts. The manager will ensure seamless collaboration across these diverse functions, aligning their work with overall marketing strategies and driving high performance.

Key Responsibilities:

• Strategic Development: Understand, interpret and implement database management strategies, ensuring seamless execution across all teams.
  
• Team Leadership: Directly manage, lead, mentor, and motivate a team, ensuring alignment with marketing strategies, high-quality deliverables, and that team members meet their targets. Support and provide guidance on best practices.
  
• Resource Allocation: Assign tasks and resources efficiently, balancing workloads across the team to maximise output and ensure seamless execution of telemarketing initiatives.
  
• Linkedin Connection Drive: Create scripts for each client campaign along with optimising performance based on real data.
  
• Performance Management & Process Improvement: Set clear goals and KPIs, and monitor individual and team performance. Conduct regular one-on-ones and performance reviews. Identify and implement workflow improvements, especially between technical and telemarketing areas.
  
• Performance & Campaign Analysis: Monitor, analyse, and report on campaign performance metrics to assess effectiveness and identify areas for improvement. Oversee the planning and execution of ABM campaigns across email, social media, and digital advertising channels.
  
• Telemarketing Oversight: Manage telemarketing initiatives, including scheduling,  training, script development, and performance coaching to optimise outreach efforts.
  
• Reporting & Client Engagement: Present reports on team performance, campaign results, and database insights to stakeholders. Collaborate with clients to understand their needs, provide insights, stats tracking and setting benchmarks to ensure client satisfaction with ABM services.
  
• Electronic Digital Mail: Confidently review Design and performance of each individual EDM based on the client’s needs and best practices
  
• Database Management: Lead efforts in database selection, maintenance, ensuring data accuracy (QA) effective segmentation and manual build direction for targeted campaigns
  
• Research & Development: Research and implement industry best practices for ABM, staying ahead of trends and emerging technologies.

• 5+ years of experience in ABM with the last 2 consecutive years in a leadership role.
• Strong understanding of telemarketing, email marketing, Linkedin Marketing and database requirements
• Proficient in analytics tools (e.g., Google Analytics, CRM software) and reporting metrics.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and team members.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong proven excel knowledge 
• Skilled at manipulating data into meaningful insights

Here’s what’s in it for you:

• Earn Generously – Competitive salary that rewards your experience and impact.
• Ultimate Flexibility – Work from home, the office, or wherever you feel most productive.
• Grow Your Career – Access professional development to build skills and advance.
• Thrive in a Positive Culture – Join a team that values support, collaboration, and innovation.