Lifecycle Marketing Manager

At Talkspace, our mission is to make therapy affordable and accessible to everyone. We need exceptionally talented, bright, and driven individuals to join our team of Talkspacers! As a Lifecycle Marketing Manager, you'll play a crucial role in driving engagement and connection, ensuring our services reach those who need them most. Join us in revolutionizing access to mental health services... where your work will make a meaningful difference in the lives of millions every day! What You’ll Do You will be responsible for executing and optimizing lifecycle marketing strategies to drive engagement and conversion. You will work closely with internal stakeholders, including designers and copywriters, to develop and deploy campaigns across various channels to get users excited to start their journey with Talkspace. Strategy and Planning • Execute lifecycle marketing strategies aimed at driving bottom-line engagement and conversion through email, SMS, push notifications, in-app messaging, and content cards. • Support the ideation and brainstorming of strategic quarterly experiments geared towards company KPIs, including churn, retention, growth, and reactivation. • Identify trends and lifecycle marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain customers. Data Analysis and Optimization • Implement data-based hypotheses to inform segmentation strategies, new initiatives, opportunities for A/B testing, and KPI optimization. • Support A/B tests in subject lines, creative, and copy tests to improve open rates, click-through rates, and conversions. • Provide performance reports that diagnose trends, identify potential levers, and build recommendations from actionable insights. • Provide and understand regular campaign performance data, including opens, clicks, conversions, revenue, revenue lift, spam, unsubscribes, etc. Campaign Management • Work on multiple campaigns and projects at different stages and priority levels simultaneously, ensuring projects progress efficiently and to completion. • Create and monitor personalized journeys, triggers, and more with static and dynamic content within our CRM. • Support daily operations by coordinating campaign production and QA processes to ensure timely and accurate deployments. • Help maintain a monthly calendar and make sure campaigns are delivered on time. Creative Collaboration and Development • Manage lifecycle launches with creative stakeholders (designers & copywriters) to ensure the consistent refreshing and testing of new creative concepts and messaging while optimizing based on best practices and data. • Ensure relevant, accurate, and on-brand campaigns to minimize unsubscribes. • Upgrade and maintain Lifecycle template library by working cross-functionally to ensure advanced features, mobile-friendliness, and personalization. • Code and develop dynamic emails while collaborating with designers and copywriters. About You • 5+ years of experience in CRM or lifecycle marketing operations for a direct-to-consumer brand. • Strong proficiency within Braze required (Braze certification preferred). • Proficient in data visualization platforms (Mixpanel). • Advanced knowledge of marketing automation best practices for consumer-facing businesses. • Extensive experience in HTML and CSS. • Working knowledge of deliverability, email analytics, CAN-SPAM, triggered campaigns, overall email best practices, and segmentation. • Experience with SMS and Push Notification delivery. Bonus Points • Team Player! Ability to harness collaboration to produce well-crafted content. • Experience building an email marketing campaign from scratch. • Strong analytical and problem-solving skills. Benefits • Comprehensive Medical, Dental and Vision plans coverage since day one • Pre-tax benefits: HSA/ FSA • 401k Retirement Savings Program with matching up to 4% • Voluntary benefits including disability, basic life or pet insurance, etc. • Monthly Wellness Stipend to promote mental and physical self-care • Flexible PTO and Remote First Environment • Regular team events, including Wellness Workshops and Team Building Events • Free access to Talkspace products for you and one household member, as well as access to a friends and family discount! Compensation At Talkspace, we believe that pay transparency during the interview process is a critical part of diversity, equity, and inclusion. Our salary bands are based on internal and external compensation benchmarks, which we regularly evaluate to ensure we pay competitively. The base salary range for this role is between $80,000.00 and $100,000.00. Within the salary bands, leveling corresponds to each candidate’s relevant experience, skills as assessed during the interview process, education, and applicable certifications. Why Talkspace? Talkspace is the most comprehensive and convenient way to take care of your mental health and wellness, focused on providing quality mental health services on your own terms. Our signature psychotherapy and psychiatry product connects individual users with a network of thousands of licensed mental health providers through an easy-to-use and HIPAA-compliant web and mobile platform. With Talkspace, users can connect their dedicated provider via live video, text, or phone. Backed by over 10 years of industry-leading research and clinically proven results, our accessible care model continues to make huge strides in lowering the barriers to quality mental healthcare services nationwide. Talkspace is the top insurance-covered therapy service with over 131 million Americans covered and a leader within the Corporate Wellness Space, with more than 200 employer partnerships across several industries. Our focus to help people feel better starts at Talkspace, where we connect and collaborate as a team to make the world a better place. Fun company-wide events, happy hours, wellness perks, flex PTO, access to Talkspace products, and competitive benefits are just some of the ways we make Talkspace a great place to work. Do you want to save the world? Come join us! EQUAL OPPORTUNITY EMPLOYER Talkspace welcomes and celebrates talent from all backgrounds, perspectives, and walks of life to foster an innovative and diverse workforce. We encourage you to apply, even if you don’t meet every qualification, if you believe you could make a great addition to this team. Come as you are and learn about the exciting opportunities on our team. Individuals seeking employment at Talkspace are considered without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. How do we define Diversity, Equity, Inclusion, and Belonging at Talkspace? Diversity Diversity encompasses the unique attributes of our employees as individuals. We value and embrace the richness arising from their varied backgrounds, perspectives, and experiences, which include, but are not limited to, age, ability, ethnicity, gender, race, and cultural background. Equity Equity refers to a fair and impartial workplace, aiming to ensure equal growth and advancement opportunities for all employees. This involves amplifying underrepresented voices, addressing unconscious biases, and providing inclusive, culturally competent mental health care. Inclusion Inclusion signifies the practice of granting equal access to opportunities and resources for all employees, particularly those who might otherwise be excluded or marginalized. It ensures that everyone feels a sense of belonging, value, support, and respect as an individual. Belonging Belonging reflects the affinity and positive relationships that develop among employees from diverse backgrounds when businesses actively promote diversity, equity, and inclusion in the workplace