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Head of Grocery Sales

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with three of these key strategic pillars, which is driving Strengthening & Accelerating our Core Business, Creating a Future- Ready Organization and Exploring New Opportunities. The role is critical to TCP, as the grocery channel represents approximately 40% of our Gross Revenue with significant growth opportunities. In order to accelerate growth with existing and new categories, this role will be responsible for elevate our strategic partnership with our top 15 grocery accounts, identifying new growth streams and managing day to day business with this critical channel.

Top dimensions :

  • Geography : US
  • Complexity of the role : Responsible for ~$135MM in GSV in the grocery class of trade. Includes both national and regional customer base.
  • Type of Role : People Manager
  • Direct Reports : 4
  • Primary Stakeholders : Field Sales, Marketing, Finance, Retailers

What are the Key Deliverables in this role ?

Financial Outcomes

  • Deliver Profitable Sales Growth: Achieve sales objectives, volume growth, market share growth and distribution expansion, via profitable sales tactics and execution of plans in the grocery class of trade for existing and new categories.
  • Category Management Mindset: leverage data and insights to understand sales trends/opportunities and influence development of customer strategies across portfolio of brands to deliver short- and long-term growth.

Customer Service

  • Customer Centricity: Be customer obsessed and point of daily contact on addressing and managing all critical business needs and objectives. Network and build deep relationships cross functionally within the grocery class of trade order to strengthen Tata relationship and influence.
  • Joint Business Partnership: Partner with VP of Sales, Director of Sales Strategy and retailer to establish and elevate strategic joint business plan in all categories including 1-3 year strategic plans.

Internal Processes

  • Sales Fundamentals: Demonstrate strong command and control of the business and operational needs including forecasting for S&OP and Trade Management. Leverage data and analytics to understand sales trends and market conditions to share and influence internal cross functional partners.
  • Operational Efficiency: partner with supply chain team to create mutual value in logistics, reducing non-working spends while delivering stronger customer performance.

Innovation and Learning

  • New Category Expansion: identify and unlock growth against multiple streams in new categories, partner with Sales Strategy and Marketing to execute best-in-class go to market strategy.
  • Omni Channel Management: partner with eComm team to develop strategies/tactics with grocery customers that unlock Ecommerce growth across categories and are aligned with retailer priorities.

What are the Critical success factors for the Role ?

  • Bachelor’s degree Required.
  • 10+ years’ experience in CPG Sales with combination of both direct selling and internal sales (Trade/Category Management/Sales Strategy).
  • 2+ years’ experience managing a team larger than three members.
  • 2+ years’ experience working with Kroger & Publix preferred.
  • Demonstrated strong sales fundamental experience (Forecasting, TPM Management, S&OP).
  • Category Acumen, experience in syndicated/POS data sources (Nielsen and 8451,) and ability to create clear and compelling stories.
  • Strong Financial and Trade management experience, understand RGM principles, TPM Management, Promo Analysis and experience creating and managing pricing/promo strategies in highly promoted categories.
  • Exceptional business acumen with emphasis on best-in-class- go to market experience.

What are the Desirable success factors for the Role ?

  • Ability to thrive in fast paced highly promoted retail environment.
  • Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
  • Strong Communication and leadership skills with ability to manage stakeholders on both short/long term vision and sales strategies across team and organization.
  • Strategic and pro-active with interpersonal skills and an ability to influence Senior leadership levels within the organization.
  • Commercially astute with a strong business sense, attention to detail and excellent problem solving / analytical skills.

What does Tata Consumer Products offer you?

  • 11 Federal Holidays / 3 Weeks Vacation / 2 Floating Holidays Per Year / 2 Volunteer Days
  • Medical, Dental, Vision
  • 401K Match up to 4%
  • Employee Referral Bonus
  • Employee Discount on Local & National Retailers
  • Premium Subscription to Wellness App

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises

We are Open to Continuously improving … Continuously innovating … For Better

We live & breathe our Tata Code of Conduct !

Average salary estimate

$142500 / YEARLY (est.)
min
max
$135000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of Grocery Sales, Tata Consumer Products

At Tata Consumer Products Ltd, we're about making a positive impact on the world while providing great career opportunities. We're on the lookout for a Head of Grocery Sales, a key role that aligns with our vision of strengthening and accelerating our core business, creating a future-ready organization, and exploring new opportunities. In this role, you'll be responsible for driving significant revenue growth, managing our top grocery accounts, and exploring new growth streams while ensuring exceptional customer service. With an estimated $135 million in gross sales value under your direction, you’ll be leading a dynamic team focused on effective sales strategies and optimizing operational efficiency. You'll leverage your expertise in category management and data analysis to refine customer strategies that propel both short- and long-term success. If you excel at building relationships and have a knack for problem-solving in a fast-paced retail environment, this position offers a fantastic chance to influence the grocery channel representing 40% of our revenue. Join us, and be part of a company that prioritizes sustainability and innovation, while encouraging personal growth and collaboration within a passionate team. Here at Tata Consumer Products, you'll find an environment that embraces diversity and promotes continuous improvement, all while working alongside some of the best minds in the industry.

Frequently Asked Questions (FAQs) for Head of Grocery Sales Role at Tata Consumer Products
What are the main responsibilities of the Head of Grocery Sales at Tata Consumer Products?

The Head of Grocery Sales at Tata Consumer Products is primarily responsible for driving profitable sales growth, managing critical grocery accounts, and developing strategic plans for revenue expansion. This role also involves leveraging data insights for category management and ensuring exceptional customer service through strong relationship-building within the grocery trade.

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What qualifications are needed for the Head of Grocery Sales position at Tata Consumer Products?

To qualify for the Head of Grocery Sales position at Tata Consumer Products, candidates should have a Bachelor’s degree and over 10 years of experience in Consumer Packaged Goods (CPG) sales, including direct selling and internal sales roles. Experience managing teams and familiarity with specific retailers like Kroger and Publix are also preferred.

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What skills are essential for success as the Head of Grocery Sales at Tata Consumer Products?

Essential skills for the Head of Grocery Sales role at Tata Consumer Products include strong analytical capabilities, exceptional communication and leadership skills, and the ability to influence stakeholders across various levels. Additionally, candidates should exhibit a commercial mindset alongside expertise in sales fundamentals, category management, and retail operations.

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What does Tata Consumer Products offer employees in the Head of Grocery Sales role?

Tata Consumer Products offers a robust benefits package for employees in the Head of Grocery Sales role, including health insurance, retirement plans, generous vacation time, and wellness program subscriptions. Moreover, there are additional perks like employee discount programs and recognition bonuses.

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How can the Head of Grocery Sales impact Tata Consumer Products' growth?

The Head of Grocery Sales plays a critical role in Tata Consumer Products' growth by identifying new growth opportunities and optimizing existing customer relationships. By driving strategic joint business plans and implementing innovative market strategies, the position directly influences revenue and market share in a highly competitive grocery landscape.

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Common Interview Questions for Head of Grocery Sales
Can you describe your experience in driving sales growth within the grocery sector?

To answer this question effectively, highlight specific strategies or initiatives you've led that resulted in measurable sales growth. Discuss how you've utilized data and customer insights to identify opportunities while also demonstrating a strong understanding of the grocery industry's dynamics.

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How do you approach category management and what tools do you find most effective?

In your response, emphasize your analytical skills and familiarity with data analysis tools like Nielsen or POS data. Talk about how you leverage these insights to develop compelling category strategies that have successfully driven revenue and market share in previous roles.

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What methods do you use to build strong relationships with key grocery accounts?

Discuss your relationship-building techniques, detailing how you prioritize customer needs and maintain continuous communication. Highlight any successful partnerships you've developed in the past and how they contributed to mutual growth and success.

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Can you explain your leadership style and how it has influenced your team?

Share your leadership philosophy, whether it's collaborative, supportive, or results-driven. Provide examples of how you've motivated your team to achieve their goals and improved performance through effective mentoring or delegation.

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What challenges have you faced in grocery sales, and how did you overcome them?

Be prepared to discuss specific challenges you've encountered, such as market competition or internal operational issues. Emphasize your problem-solving skills and offer concrete examples of how you've successfully navigated these challenges to drive growth.

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How do you ensure customer-centricity in your sales strategies?

In your answer, illustrate how you gather and integrate customer feedback into your sales planning process. Mention any specific practices or tools you use to keep the customer's needs at the forefront of your strategies.

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What role does data play in your decision-making process?

Discuss your reliance on data-driven insights for making informed decisions. Provide examples of how you've used data to shape sales tactics, forecast needs, or optimize performance at previous jobs.

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How would you approach launching a new product within the grocery segment?

Detail your step-by-step approach to product launches, including market research, stakeholder engagement, and coordination with marketing teams. Highlight past successes to reinforce your strategic thinking around new product engagements.

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Can you provide an example of how you've successfully managed a team in a fast-paced environment?

Cite a specific scenario where you led a team successfully through tight deadlines or intense market conditions. Emphasize your adaptability, communication, and strategic planning skills in managing team performance.

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What strategies do you use for effective communication with cross-functional teams?

Discuss your methods for fostering collaboration among cross-functional teams, such as regular updates, meeting schedules, or shared objectives. Emphasize your belief in transparency and clear communication to align goals across departments.

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Founded in 1962, Tata Consumer Products together with its subsidiaries, produces and sells tea, coffee, and water in India, the United States, the United Kingdom, and internationally. The company operates through Branded Business and Non-Branded B...

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Full-time, on-site
DATE POSTED
April 16, 2025

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