Social Media Content Creator

Do you live and breathe social media? Are you passionate about creating content that stops the scroll and sparks engagement? Do you know how to transform ideas into captivating videos, posts, and campaigns? We’re seeking a creative and dynamic Social Media Producer to take our social media channels to the next level!As the Social Media Producer, you’ll play a key role in shaping our brand’s social presence by creating high-quality, on-brand content that resonates with our audience. You’ll collaborate with our Social Media Manager, Social Community Management Coordinator and creative team to craft innovative content, produce engaging videos, and stay ahead of trends. If you’re ready to bring fresh ideas and energy to a fast-paced environment, this role is for you! We trust that as a Social Media Content Creator you will: (responsibilities) Content Creation: Develop, shoot, edit, and publish social media content (videos, graphics, and photos) tailored to each platform (Instagram, TikTok, Facebook, YouTube, etc.). Campaign Execution: Work with the Social Media Manager to execute and optimize social media campaigns that align with overall marketing goals. Trend Spotting: Stay ahead of social media trends, platform updates, and viral content to ensure the brand remains relevant and engaging. Real-Time Content: Produce quick-turnaround content for trending topics, live events, and breaking news moments. Performance Optimization: Analyze performance metrics and use insights to refine content strategies, improving reach, engagement, and conversion rates. Collaboration: Partner with designers, copywriters, and marketing teams to ensure cohesive branding and messaging across all content. Platform Growth: Strategize and execute initiatives to increase followers and reach across all social media channels, leveraging tools and tactics to grow our audience bases effectively. What you will need: (competencies, behaviors & attributes) Communication Creativity Customer Focus Detail Oriented Drive for Results Priority Setting Self-Knowledge About you: 2-3 years of experience as a Social Media Producer or in a similar role. Proficiency in video production, editing software (Adobe Premiere Pro, Cap Cut, Final Cut Pro, or similar), and graphic design tools (Canva, Photoshop, etc.). Strong understanding of social media platforms and their unique content needs (e.g., short-form videos for TikTok and Reels, carousels for Instagram). Experience with social media analytics tools (e.g., Sprout Social, Brand Watch, Google Analytics, Meta). Exceptional creativity and storytelling skills with a knack for creating compelling content. Ability to multitask and meet deadlines in a fast-paced environment. A strong portfolio showcasing your social media content and campaigns. On-Camera experience FLSA Status: Exempt Will have responsibilities such as: Office or non-manual work, which is directly related to management or general business operations Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance Essential Functions: Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. Report to Division/Corporate Office/Community daily and adhere to schedule Ability to access, input, and retrieve information from a computer and/or electronic device Ability to have face to face conversations with customers, co-workers and higher level manager Ability to sit or stand for long periods of time and move around work environment as needed Ability to operate a motor vehicle if applicable Comply with company policies and procedure Physical Demands: Must be able to able to remain in a stationary position up to 50% of the time The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds *Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement. Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job. #CollegeDiversity #EarlyCareer