Cross-Functional Growth Team Lead - Digital Business Tribe

We are TBC, a technology company that exists for, knows and cares about customers. We are a financial wish fulfillment team. We create not what we like, but what you like.

The TBC ecosystem is built on this basis: to simplify your daily tasks, when we know that we can solve the difficulties in the best way, we are there by your side.

We are able to take care of people with the help of an innovative and creative team. Our team consists of curious people who choose difficult tasks to solve, but are not afraid to make mistakes. We are constantly looking for and creating new technologies and many times we ask the question "What?" and "Why?", in order to better understand what the customer needs

This role is responsible for leading a cross-functional team focused on driving user growth for our digital platforms. The ideal candidate is a experienced and results-oriented leader with exceptional organizational and communication skills, and a proven track record in digital growth.

Key Responsibilities:  

• Develop and execute a comprehensive growth strategy encompassing user acquisition, engagement, and retention. 
• Lead and coordinate a cross-functional team including performance marketing, marketing communications, analytics, and other relevant stakeholders. 
• Set clear goals and objectives for the team, and track progress against key performance indicators (KPIs). 
• Foster a collaborative and high-performing team environment that encourages innovation and creative problem-solving. 
• Identify and implement growth hacking initiatives to drive rapid user acquisition. 
• Analyze user data and market trends to identify opportunities for growth and optimization. 
• Collaborate with Product Owners to ensure alignment between product roadmap and growth strategy. 
• Manage budgets and resources effectively to maximize return on investment (ROI). 
• Stay aligned of industry best practices and emerging technologies in platforms growth. 
• Communicate effectively with senior management on team progress, challenges, and opportunities. 

Key Performance Indicators (KPIs): 

• App installs and downloads 
• Daily/Monthly Active Users (DAU/MAU) 
• User engagement metrics (e.g., session duration, retention rate) 
• Customer Acquisition Cost (CAC) 
• Lifetime Value (LTV) 
• Return on Ad Spend (ROAS) 

#Hyrid

• Proven experience leading cross-functional teams in a high-growth digital environment. 
• Strong analytical and data-driven decision-making skills. 
• Excellent communication, interpersonal, and presentation skills. 
• Experience with A/B testing, user segmentation, and personalization. 
• Strong project management and organizational skills. 
• Bachelor's degree in Marketing, Business, or a related field. 

Success Factors: 

• Ability to inspire and motivate a cross-functional team. 
• Strong leadership presence and decision-making ability. 
• Results-oriented mindset with a focus on achieving ambitious goals. 
• Excellent communication and collaboration skills. 
• Adaptability and resilience in a fast-paced environment. 

Please be informed that JSC "TBC Bank" processes the personal data of the candidate in order to determine the eligibility of the candidate for the vacancy, in accordance with the requirements of the Law of Georgia on Personal Data Protection. Information about the candidate may also be processed to determine the candidate's eligibility for a future vacancy. Information about the candidate is stored for a maximum of 10 years. In case you do not want further data processing, want to change or delete data, please follow the link and contact us through the communication channels located at the same link: Privacy policy - TBC Bank

Please be informed that the bank shares the information you provide to the companies within the group of TBC Bank Group PLC, including the company for whose benefit the selection process is underway. Companies also ensure personal data processing in accordance with the law. If you do not want to share data, please follow the link and contact us through the communication channels located at the same link: Privacy policy - TBC Bank

JSC TBC Bank conducts the selection process of candidates in compliance with the requirements of the Law on the Elimination of All Forms of Discrimination and the principles of equal treatment of persons and eliminates discrimination against persons on any grounds.
If you are suspected of being discriminated against, you can contact us at: Hotline 032 2 27 27 27 * 1998;

Only those who will pass the first stage of selection and will be granted candidate status will be contacted.