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Account Marketing Specialist

Location: Arlington, United States of AmericaIn fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's possible.Knowing what Thales does today, means asking where technology is taking us tomorrow. We are creating the waves of digital transformation that will cary our customers into the future. Where these transformations intersect and interfere is where the most interesting and innovative tomorrows are being built. Thales operates at the intersection of these technologies to find every tomorrow.Account Marketing SpecialistArlington VA, USA (Hybrid)This position is currently open to candidates who currently reside in North America.Position SummaryThales USA is seeking a dynamic Marketing Analyst to support the development and execution of marketing activities aligned with the NORAM’s business objectives. This role will support collaborative marketing activities across all Thales business entities in North America and will include a range of marketing disciplines, from integrated campaigns to digital marketing, account engagement plans, content creation, and market intelligence.Key Areas of Responsibility• Report directly to the Regional Marketing Director while working closely with NORAM entities and Business Lines across Civil and Defense sectors.• Deliver insights to Business Lines regarding local market dynamics, competitive landscapes, opportunities, and customer expectations to enhance pipeline growth. Contribute to the development of market participation strategies, product prioritization, and marketing plans.• Support Account Teams in shaping and activating account-focused engagement plans. Support the development of personalized, integrated value propositions and value-based content. Leverage segment-specific marketing assets and campaigns, including via close coordination with GBU- and BL-based marketing teams.• Where practicable, contribute to research and analysis, leveraging market data to gain insights into customer behaviors and triggers for effective engagement.• Support content development plans aligned with campaign objectives and customer engagement strategies to support SAM/KAM sales teams.• Take ownership of content creation supporting marketing and sales efforts, including (for example) white papers, blogs, videos, webinars, and digital experiences.Minimum Qualifications• Bachelor’s degree with a minimum of 5+ years of relevant work experience / Master’s degree with a minimum of 4+ years of relevant work experience in Marketing, Business, Communications, Engineering, or a relevant field.• Robust B2B marketing experience and skills, particularly in marketing strategy, planning, and campaign development.• Familiarity with as many as possible Thales markets, including in both Defense and Civil sectors, such as:a. Defense electronics, incl. sensors & systemsb. Space systemsc. Digital identity & security, incl. biometrics, cyber, and connectivityd. Aerospace, incl. civil & military avionics• Strong listening and communication skills and a collaborative attitude. Exhibit creativity, dynamism, and autonomy.• Strong synthesis and analytical abilities. Proficient in Power Point and Excel.• Travel required up to 25% annually.Special Position Requirements• Schedule: 40 hours per week, Monday-Friday.• Travel: Anticipated travel estimated at as much as 25% annually.• Regulatory Compliance Requirements: None.If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!What We OfferThales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:• Elective Health and Dental plans.• Retirement Savings Plan with a company contribution and a match, and without vesting period.• Company paid holidays, vacation days, and paid sick leave.• Company provided Life Insurance.Why Join Us?Say HI and learn more about working at Thales click here.This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.Successful applicant must comply with federal contractor vaccine mandate requirements.Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.
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Thales is a global tech enterprise, where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defense, security and space, our people test the limits of engineering, deliverin...

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Full-time, hybrid
DATE POSTED
July 6, 2024

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