Data Scientist, Marketing

ABOUT THE ROLE AND YOUR TEAM:The Knot Worldwide is actively seeking a skilled Data Scientist to become an integral part of our Marketing Science team. This role is centered around utilizing advanced analytics and statistical methods to empower our marketing team with insights that optimize performance. As a Data Scientist, you will develop analytical tools, conduct ad-hoc analyses, and assist in correlating user activity with marketing initiatives. Your involvement will extend to statistical modeling, investigations, and visualizations, collaborating with various teams to drive measurable outcomes. As a member of the wider Data organization within TKWW, your primary focus will be on constructing analytic models and designing as well as analyzing experiments to quantify the impact of your contributions. In this capacity, you will serve as both a valued partner and trusted advisor, playing a pivotal role in our data-driven decision-making process across the Data and Marketing departments.RESPONSIBILITIES:• Collaborating with marketing stakeholders across Brand Media, CRM, Product Marketing, or Acquisition Marketing to provide data-driven insights.• Conducting in-depth analysis of TKWW user behavior to identify growth opportunities that enhance couple or vendor acquisition and engagement.• Tackling advanced analytics challenges related to media mix modeling, geographic experimentation, landing page testing, and lifetime value prediction.• Assisting teams in defining KPIs, setting strategic goals, and designing and analyzing A/B or econometric testing for data-driven decision making.• Developing and maintaining reports and data products for the organization using various BI tools such as Looker, Qliksense, Shiny, or Streamlit.• Effectively communicating, collaborating and presenting results to stakeholders within TKWW to drive data-informed decisions.• Investigating novel methodologies to analyze our data for continuous improvement.SUCCESSFUL DATA SCIENCE CANDIDATES HAVE:• A bachelor's or master's degree in Statistics, Mathematics, Data Science, Engineering, or a related field• A minimum of 1-3 years of experience in data science roles within technology brands, with a preference for experience in a two-sided marketplace or e-commerce domain.• Foundational knowledge of statistics including hypothesis testing, regression analysis, and forecasting, and hands-on experience with A/B testing design and analysis.• Advanced knowledge of SQL and ability to write efficient SQL code• Ability to code in Python for data manipulation, visualization, and analysis using Jupyter notebooks• Experience in using and building self-service analytics tools.• Excellent communication skills, both written and verbal, with the ability to explain complex concepts to audiences of varying technical proficiency.• A strategic mindset capable of translating business problems into analytics opportunities and solutions.• A growth mindset to always be open to learning new things independently and with senior data scientists on the team.• An innovative spirit that thrives on exploring new ideas and approaches to solve challenging problems.WHAT WE DO MATTERS:Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!WHAT WE LOVE ABOUT YOU:• You Dream Big. You iterate and experiment to drive innovation.• You Love Our Users. You keep our global community at the center of everything you do.• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.• You Hustle Every Day. You favor urgency and own your outcomes.• You Win Together. People are at the heart of our success and you play as a team.WHAT YOU LOVE ABOUT US:We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company's headquarters in Chevy Chase, MD.--US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.