Social Media Manager (LinkedIn)

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 400 B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

The ideal candidate will have several years of Social Media experience and looking to take the next steps in their Digital career within the B2B space. They will be a great communicator and quick to adopt and learn new platforms and technologies.  You will be responsible for the planning and delivery of organic and paid Social Media campaigns, drawing on a wide range of skills to delight our clients with Social Media that can drive audiences from awareness to conversion.

As the go-to person for Social Media, you’ll be adept at engaging with online communities and influencers, managing content in line with communication objectives, and providing clients with in-depth reports and recommendations. You’ll also be comfortable with presenting and liaising with clients and colleagues of varying seniority, speaking confidently to showcase Social Media expertise, and adapting your communication style accordingly.

What you will do

Support new business activities:

• Work with Media and client services teams on the creation of content that can be used to win new business. 

Client growth:

• Support with the creation and selling of new Social Media propositions to client teams.

Client management:

• Take the client and internal briefs and produce Social Media plans that meet or exceed the objectives.
• Engage in daily communication with clients and internal client service teams to ensure all briefs and deadlines are met effectively on time and to spec.
• Participate in face-to-face and online meetings with new and existing clients and take the lead in presenting social media propositions.
• Run Social Media workshops for clients, both face-to-face and online.

Planning and strategy:

• Responsible for the planning of organic and paid Social Media campaigns and projects across multiple platforms.

Activation:

• Set up, manage, and optimise different types of paid Social Media campaigns.
• Approving creative.
• Management and scheduling of content.

Campaign management and delivery:

• Manage costs incurred and revenue generated from Social Media platforms.
• Suggest and implement new ideas, improvements and optimizations to existing campaigns and projects to improve performance.
• Problem-solve, taking the lead in proposing solutions to any campaign issues that may arise, communicating your recommendations back to the internal team.

Reporting:

• Track, measure, analyse, and report on the performance of Social Media campaigns and projects regularly.
• Share results, insights, and recommendations internally and with clients.

Insights:

• Help shape the Social Media strategy by staying on top of current trends, technology, and best practices to make recommendations to the wider team.

Mentorship:

• Monitor and guide more junior members of the team on Social Media activities, delegating tasks, reviewing, and feeding back on the work that they have delivered.  

Who you are:

• Very good communication and project management skills and ability to present with confidence.
• Ability to plan and prioritise multiple workstreams and escalate where necessary.
• Calm and consistent under pressure.
• Results orientated, with a flair for using analytical skills to pull actionable insights from data.
• Very experienced with using Social Media tools.
• Good working knowledge of Microsoft PowerPoint and Excel.
• Very strong understanding of LinkedIn and Meta.
• Strong attention to detail and multitasking skills. 
• Able to write compelling short form copy.

What you will need:

• Several years of experience managing Social Media campaigns and projects, preferably agency side and within the B2B space.
• Several years of experience with clear expertise in managing LinkedIn and Meta campaigns.
• Strong experience being client-facing and leading meetings/presentations on Social.
• Strong platform knowledge and experience using various Social Media platforms in a professional capacity.
• Experience in planning and implementation of organic and paid Social Media campaigns.
• Experience in running paid Social Media campaigns which include planning, set up, optimisations, budget management, and reporting against KPIs.
• Ability to write Social Media posts and alter the tone and style depending on the target audience.
• Experience in Social Media measurement and performance metrics.
• Strong knowledge of Excel.
• Experience and exposure within other areas of Paid Media is a bonus.

What we offer in return:

• Generous and flexible holiday allowance (“Plentiful PTO”) 
• Shutdown between Christmas and New Year 
• Private healthcare and dental insurance  
• Group income protection 
• Salary sacrifice pension scheme and support on financial health through our pension provider
• Access to Unmind, our wellbeing platform
• Parental leave – primary caregiver 12 weeks full pay + 12 weeks 50% pay, secondary caregiver 12 weeks full pay that can be spread over 12 months 
• Use our portal to access discounts and cashback at plenty of retailers
• Cycle to work scheme
• Sustainable Future Giving, helping create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions
• Employee focus group, Social Impact, and MOSAIC team supporting our diversity and inclusion commitments
• Team, office, and regional socials

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.