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Media Relations Manager Job at The Nature Conservancy in Seattle

OFFICE LOCATIONUnited StatesThe choosen candidate must live in IL, IN, OH, or WI. Remote and hybrid options are available.#LI-Remote#PDNWHO WE AREThe mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world's toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity {rel="nofollow"} and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube {rel="nofollow"} to hear stories from staff or visit Glassdoor {rel="nofollow"}.One of TNC's primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we'll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply - we'd love to hear from you. To quote a popular saying at TNC, "you'll join for the mission, and you'll stay for the people."WHAT WE CAN ACHIEVE TOGETHERThe Media Relations Manager manages and implements media and communications strategies to raise the visibility of projects and priorities in the Midwest Division, engage its varied audiences, influence conservation action, and support achieving revenue goals. Working with contracted media relations agencies, associate directors, and key program staff, the media & public relations manager will curate stories, insights, and learning for placement in appropriate outlets across the Midwest Division. They will also help identify other key audiences for those stories, build brand awareness, and position The Nature Conservancy as a thought leader.This position will collaborate with other colleagues in the Midwest division. The Media and public relations manager will also work with the global media team and other media staff across the organization to elevate stories of regional importance to national coverage. The position will report to the Director of Marketing and Communications.The Media Relations Manager works to implement media and public relations tactics to help drive organizational strategy. They develop and foster relations with key stakeholders, partners, and media contacts to manage the dissemination of information and stories. They inform and help develop speeches, key messages, talking points, press releases, and pitches, as well as package distributed materials and visual assets as needed. They help to facilitate ongoing communication between leadership and staff across multiple disciplines, including conservation, government relations, and development, as well as trustees and external partners.As the Media Relations Manager, you will:Participate in the development and implementation of media relations strategy and plan for the five states in the Midwest Division (Illinois, Indiana, Michigan, Ohio, and Wisconsin).Manage and serve as team lead on assigned Midwest state/s, media and/or communications initiatives.Facilitate ongoing communication between leadership and staff across multiple disciplines, incl

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What You Should Know About Media Relations Manager Job at The Nature Conservancy in Seattle, The Nature Conservancy

Join The Nature Conservancy as a Media Relations Manager and become an integral part of a team dedicated to conserving lands and waters for all life. Based in Seattle but open to remote and hybrid setups for candidates located in Illinois, Indiana, Ohio, or Wisconsin, this position is all about connecting the dots between conservation efforts and public engagement. In this role, you'll craft and implement impactful media strategies that elevate the visibility of our projects across the Midwest Division, effectively engaging diverse audiences. Your knack for storytelling will be invaluable as you collaborate with contracted media agencies and key program staff, curating compelling narratives that not only showcase our initiatives but also align with our broader conservation goals. You'll be the bridge between various teams, including conservation, government relations, and our global media office, ensuring that important regional stories gain national attention. This is not just a job; it’s a chance to join a mission-driven organization that values diversity, inclusion, and the unique contributions of each member. You'll help shape key messages, prepare press releases, and engage with stakeholders, making your mark in the conservation community. If you're passionate about making a lasting impact and want to grow in a supportive environment, this position is for you. We can't wait to see how your talents will contribute to our mission -- join us at The Nature Conservancy and make a difference while working with fantastic people.

Frequently Asked Questions (FAQs) for Media Relations Manager Job at The Nature Conservancy in Seattle Role at The Nature Conservancy
What are the main responsibilities of the Media Relations Manager at The Nature Conservancy?

As the Media Relations Manager at The Nature Conservancy, you'll be responsible for developing and executing media strategies within the Midwest Division. This includes engaging with stakeholders, crafting compelling press releases, and managing communication between leadership and program staff. Additionally, you'll collaborate with media agencies to elevate the visibility of conservation projects and influence public awareness and engagement.

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What qualifications are required for the Media Relations Manager role at The Nature Conservancy?

The ideal candidate for the Media Relations Manager position at The Nature Conservancy should have a background in communications, public relations, or a related field. You'll need proven experience in media strategy development, strong writing skills, and the ability to cultivate relationships with media contacts. A passion for conservation and understanding of the nonprofit sector will also be beneficial.

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How does the Media Relations Manager at The Nature Conservancy collaborate with other departments?

In your role as Media Relations Manager at The Nature Conservancy, you will frequently collaborate with various departments including conservation, government relations, and marketing. You'll facilitate ongoing communication to ensure that messaging is consistent and reinforces the organization's mission. This teamwork is essential in driving conservation action through effective public relations.

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What aspects of diversity are important for the Media Relations Manager role at The Nature Conservancy?

Diversity is a core value at The Nature Conservancy, especially for the Media Relations Manager role. Understanding diverse perspectives will aid in crafting inclusive communication strategies that resonate with various audiences. The organization believes that incorporating a range of voices and experiences enriches the storytelling process and ultimately strengthens their conservation efforts.

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What does a typical media strategy look like for the Media Relations Manager at The Nature Conservancy?

A typical media strategy for the Media Relations Manager at The Nature Conservancy includes setting clear objectives for media coverage, identifying target audiences, and determining the best channels for dissemination. This might involve creating a calendar for press releases, crafting engaging pitches tailored to specific media outlets, and coordinating with agencies to ensure optimal exposure for conservation initiatives.

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Common Interview Questions for Media Relations Manager Job at The Nature Conservancy in Seattle
Can you describe your experience with media relations and how it applies to the role of Media Relations Manager?

When answering this question, highlight specific media relations campaigns you've managed that align with conservation or nonprofit work. Discuss the strategies you used, the outcomes achieved, and any challenges faced. Emphasize your ability to communicate effectively with diverse stakeholders.

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How would you approach crafting a press release for a new conservation project at The Nature Conservancy?

In your response, outline your process for gathering information about the project, identifying key messages, and tailoring the content for your target audience. Discuss the importance of engaging storytelling and clear calls to action in order to maximize media interest.

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What strategies would you use to raise the visibility of conservation initiatives in the Midwest?

When addressing this question, propose specific strategies such as leveraging local media relationships, coordinating events to engage stakeholders, or creating digital campaigns to reach broader audiences. Demonstrate how these strategies align with The Nature Conservancy’s mission and values.

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Can you give an example of a challenging media situation you navigated and how you resolved it?

Choose an example that showcases your problem-solving skills and diplomacy. Detail the situation, your approach to managing media relations during the crisis, and the resolution. Emphasize your ability to maintain transparency and foster positive relationships with the media.

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How would you measure the success of your media relations efforts?

Discuss metrics you would track, such as media coverage reach, engagement metrics on press releases, or social media interactions. Mention the importance of analyzing these metrics to inform future strategies and improve outreach.

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Describe how you would build and maintain relationships with key media contacts.

Emphasize the importance of personal connections when building relationships with media contacts. Discuss strategies such as regular communication, sharing relevant updates, and inviting them to events. Highlight your proactive approach in keeping the rapport strong.

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What role does storytelling play in media relations for conservation projects?

Point out that storytelling is crucial in connecting with audiences emotionally. Discuss how it can amplify the message of conservation projects, inspiring the public and stakeholders to engage. Illustrate this with examples from past experiences.

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How do you stay updated with the latest trends in media and communications?

Highlight your commitment to continuous learning. Mention specific resources such as industry publications, online courses, social media, and networking events that you utilize to stay ahead of trends and adapt strategies accordingly.

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What do you think are the biggest challenges in media relations for environmental nonprofits?

Discuss challenges like competition for media attention or the complexity of the issues at hand. Show your understanding of how these challenges require innovative thinking and a thorough understanding of both the media landscape and public interest.

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Why do you want to work as a Media Relations Manager at The Nature Conservancy?

This is your opportunity to express your passion for conservation and how it aligns with The Nature Conservancy's mission. Share specific aspects of the organization that resonate with you and your long-term career goals in environmental communications.

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The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.

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Full-time, hybrid
DATE POSTED
December 16, 2024

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