Associate Manager, Growth Media Strategy

The Associate Manager, Growth Media Strategy at The New York Times oversees the paid digital media strategy focused on subscription growth. Responsibilities include managing media budgets, executing campaigns, and collaborating with internal teams to craft effective content strategies while providing performance insights to drive optimizations.

To succeed as the Associate Manager, Growth Media Strategy at The New York Times, candidates should have at least 3 years of digital media management experience, including 2 years in cross-channel media management and experience with social and display campaigns. Familiarity with platforms like Facebook, Instagram, TikTok, and Snapchat is also beneficial.

In this role, the Associate Manager, Growth Media Strategy plays a crucial part in achieving The New York Times’ goal of reaching 15 million subscribers by managing effective paid media initiatives that drive user acquisition and growth through data-driven strategies and collaboration with external agencies.

The Associate Manager, Growth Media Strategy position offers a hybrid work environment, allowing for a balanced mix of in-office collaboration at The New York Times' New York City location and the flexibility of remote work, fostering a diverse and inclusive workplace.

The New York Times promotes an inclusive work culture that values diverse perspectives, supporting its core mission of delivering impactful journalism. As the Associate Manager, you’ll be part of a dynamic team committed to innovation and excellence, working on meaningful projects that affect the global community.

Discuss your specific roles in managing digital media campaigns, emphasizing your achievements and how you have utilized data to optimize performance. Highlight your familiarity with platforms and tools that are relevant to The New York Times' initiatives.

Explain your methodology for budget allocation, monitoring, and adjustments based on campaign performance. Demonstrate your analytical skills by providing an example where you successfully enhanced ROI through effective budget management.

Discuss various optimization techniques you’ve implemented in past campaigns, such as A/B testing, audience segmentation, and data analytics. Emphasize how these have led to successful campaign adjustments at previous roles.

Share a specific project where you worked with creative teams to align content strategy with campaign goals. Highlight your communication skills and how you ensured that creative outputs were informed by data and insights.

Provide a comprehensive overview of your experience with major social media platforms, detailing successful campaigns you managed, and how you analyzed results to inform future strategies.

Discuss the key elements you take into account, such as audience segmentation, messaging, and historical performance. Emphasize the importance of aligning media strategies with overarching business goals.

Explain your methods for staying informed about industry trends, such as participating in webinars, reading industry publications, and networking with professionals in the field.

Illustrate a significant challenge related to media strategy or campaign management, detailing the steps you took to resolve it and the outcomes. Focus on lessons learned and improvements made as a result.

Highlight the importance of data analysis in shaping your media strategies. Share examples of how data insights have led to adjustments that improved campaign performance.

Articulate your passion for journalism and your admiration for The New York Times' commitment to truth and integrity. Explain how you see your skills and experience aligning with the company’s strategic goals.