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Associate Manager, Growth Media Strategy

The New York Times is looking for an Associate Manager in Growth Media Strategy to oversee their paid digital media strategy and help achieve subscription growth goals.

Skills

  • Digital media management
  • Cross-channel media experience
  • Social media campaigns
  • Data analysis
  • Budget management

Responsibilities

  • Provide performance reports and insights for decision making.
  • Manage detailed media budgets and vendor relationships.
  • Collaborate with internal partners on content strategy and messaging.
  • Support the company mission and journalistic independence.

Education

  • Bachelor's degree or equivalent experience

Benefits

  • Diverse and inclusive work environment
  • Equal Opportunity Employer
  • Reasonable accommodations for applicants
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$92500 / YEARLY (est.)
min
max
$85000K
$100000K

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What You Should Know About Associate Manager, Growth Media Strategy, The New York Times

Are you passionate about media strategy and growth? Join The New York Times as an Associate Manager, Growth Media Strategy, where you'll play a pivotal role in overseeing our paid digital media strategy aimed at expanding our subscription base. Based in our vibrant New York office, you’ll work in a hybrid environment, collaborating with our talented team on exciting projects designed to push the boundaries of journalism and subscription growth. Your mission? To maximize our return on ad spend while managing campaign development, execution, and analysis for various products, including the All Access bundle, Cooking, Games, and The Athletic. You’ll be the bridge connecting our internal teams—from Creative to Marketing, to Newsroom—ensuring we deliver compelling content that resonates with our audience. With over three years of experience in digital media management and a knack for budgeting and vendor relations, you’ll leverage your expertise to provide insightful performance reports and make informed strategic recommendations. Your creativity will shine as you work directly with external media agencies and guide them in optimizing our campaigns. If you're excited by the challenge to help us reach our ambitious target of 15 million subscribers by 2027, then this is the perfect role for you at The New York Times!

Frequently Asked Questions (FAQs) for Associate Manager, Growth Media Strategy Role at The New York Times
What are the responsibilities of the Associate Manager, Growth Media Strategy at The New York Times?

The Associate Manager, Growth Media Strategy at The New York Times oversees the paid digital media strategy focused on subscription growth. Responsibilities include managing media budgets, executing campaigns, and collaborating with internal teams to craft effective content strategies while providing performance insights to drive optimizations.

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What qualifications are needed for the Associate Manager, Growth Media Strategy position at The New York Times?

To succeed as the Associate Manager, Growth Media Strategy at The New York Times, candidates should have at least 3 years of digital media management experience, including 2 years in cross-channel media management and experience with social and display campaigns. Familiarity with platforms like Facebook, Instagram, TikTok, and Snapchat is also beneficial.

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How does the Associate Manager, Growth Media Strategy contribute to The New York Times' subscription goals?

In this role, the Associate Manager, Growth Media Strategy plays a crucial part in achieving The New York Times’ goal of reaching 15 million subscribers by managing effective paid media initiatives that drive user acquisition and growth through data-driven strategies and collaboration with external agencies.

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What is the work environment like for the Associate Manager, Growth Media Strategy at The New York Times?

The Associate Manager, Growth Media Strategy position offers a hybrid work environment, allowing for a balanced mix of in-office collaboration at The New York Times' New York City location and the flexibility of remote work, fostering a diverse and inclusive workplace.

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What makes The New York Times a great place to work for the Associate Manager, Growth Media Strategy?

The New York Times promotes an inclusive work culture that values diverse perspectives, supporting its core mission of delivering impactful journalism. As the Associate Manager, you’ll be part of a dynamic team committed to innovation and excellence, working on meaningful projects that affect the global community.

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Common Interview Questions for Associate Manager, Growth Media Strategy
Can you describe your experience with digital media management?

Discuss your specific roles in managing digital media campaigns, emphasizing your achievements and how you have utilized data to optimize performance. Highlight your familiarity with platforms and tools that are relevant to The New York Times' initiatives.

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How do you approach budget management for media campaigns?

Explain your methodology for budget allocation, monitoring, and adjustments based on campaign performance. Demonstrate your analytical skills by providing an example where you successfully enhanced ROI through effective budget management.

Join Rise to see the full answer
What strategies do you use for optimizing digital media campaigns?

Discuss various optimization techniques you’ve implemented in past campaigns, such as A/B testing, audience segmentation, and data analytics. Emphasize how these have led to successful campaign adjustments at previous roles.

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Can you give an example of collaboration with creative teams?

Share a specific project where you worked with creative teams to align content strategy with campaign goals. Highlight your communication skills and how you ensured that creative outputs were informed by data and insights.

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How familiar are you with social media platforms for marketing?

Provide a comprehensive overview of your experience with major social media platforms, detailing successful campaigns you managed, and how you analyzed results to inform future strategies.

Join Rise to see the full answer
What do you consider when developing a media strategy for a new campaign?

Discuss the key elements you take into account, such as audience segmentation, messaging, and historical performance. Emphasize the importance of aligning media strategies with overarching business goals.

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How do you stay updated on trends in digital media?

Explain your methods for staying informed about industry trends, such as participating in webinars, reading industry publications, and networking with professionals in the field.

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Describe a challenge you faced in a previous role and how you overcame it?

Illustrate a significant challenge related to media strategy or campaign management, detailing the steps you took to resolve it and the outcomes. Focus on lessons learned and improvements made as a result.

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What role does data analysis play in your decision-making process?

Highlight the importance of data analysis in shaping your media strategies. Share examples of how data insights have led to adjustments that improved campaign performance.

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Why do you want to work at The New York Times as an Associate Manager, Growth Media Strategy?

Articulate your passion for journalism and your admiration for The New York Times' commitment to truth and integrity. Explain how you see your skills and experience aligning with the company’s strategic goals.

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The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$85,000/yr - $100,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 12, 2025

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