SOCIAL MEDIA AND E-COMMERCE MANAGER

Job Summary

We are seeking a Social Media Manager with proven experience in content development, branding, and online marketing using various social media channels to fill this position. The Manager will be primarily responsible for overseeing and managing the e-commerce department of the company with a significant online presence.

Job Description

Responsibilities:

Advertising:

This includes the use of social media pages, E-mail marketing, pay-per-click advertising on search engines, video commercials, sponsored blog posts and more.

The successful candidate will ensure that the SEO marketing strategy is employed to ensure maximum reach to the customer.

Experience in creative content writing

Ensuring a user-friendly URL for the company website, improving website speed, publishing fresh and outstanding content frequently and doing regular keyword search to keep abreast with current consumption trends.

Social Media

Develop creative and engaging social media strategies

Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels

Oversee, plan, and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic

Create engaging multimedia content (and/or outsource this effectively) across multiple platforms

Develop, launch, and manage new competitions and campaigns that promote your organization and brand

Form key relationships with influencers across the social media platforms

Undertake audience research

Manage and facilitate social media communities by responding to social media posts and developing discussions

Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

Analyze competitor activity

Recommend improvements to increase performance

Set targets to increase brand awareness and increase customer engagement

Manage, motivate, and coach junior staff such as social media executives or assistants

Manage a budget for social media activities

Educate other staff on the use of social media and promote its use within your company (in-house roles)

Requirements:

The successful candidate should be able to demonstrate effective communication skills and this entails advanced mastery of spoken and written English.

The candidate would be involved in writing and publishing articles (including video scripts) and product descriptions for the company website.

The successful candidate should have an eye for clean design and possess superior user-interface design skill.

The ideal candidate must be a critical thinker with a strong design sense and an eye for making things better.

The candidate must understand how to design graphics using photoshop and other design tools.

Note: We are committed to improving diversity in the workspace and work to ensure that our team is supportive of our employees. We strongly encourage applications from women.