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The Trade Desk is a global technology company with a mission to create a better, more open internet for everyone through principled, intelligent advertising. Handling over 1 trillion queries per day, our platform operates at an unprecedented scale. We have also built something even stronger and more valuable: an award-winning culture based on trust, ownership, empathy, and collaboration. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.Do you have a passion for solving hard problems at scale? Are you eager to join a dynamic, globally-connected team where your contributions will make a meaningful difference in building a better media ecosystem? Come and see why Fortune magazine consistently ranks The Trade Desk among the best small- to medium-sized workplaces globally.About the Role:• The Performance Automation team is dedicated to developing optimization tools that enhance our clients' advertising campaign outcomes, ensuring they meet or surpass their Key Performance Indicators (KPIs).• You will be working on enhancing model development; creating the tools and frameworks that allow for quicker iteration and refinement of models by data scientists. You will be responsible for streamlining the process from the initial model idea to its testing phase, enabling swift responses to market dynamics.• You will be working on developing and improving debugging and analytical tools for monitoring and adjusting the bidding system in real-time. Utilize these tools to quickly identify and address any issues, improving campaign efficiency and ensuring effective use of budgets and resources.• Our Senior/Staff Software Engineers are end-to-end owners. You will participate actively in all aspects of designing, building, and delivering products for our clients.• We have dozens of individual, mission-focused teams working across a wide spectrum of technological challenges. You will have the opportunity, depending on your interests and aptitude, to work on large-scale distributed systems coordinating thousands of servers in cloud and physical data centers around the world, petabyte-scale data challenges, machine learning, advanced visualizations, and interactive user interfaces – to name a few.• Senior Engineers contribute to more than our product – they build up our team. Through a combination of mentoring, technical leadership, and/or direct management of small teams, they make others better and raise the bar for those around them.Who We Are Looking For:Skills and Experience• Develop with a variety of platforms and technologies, such as PyTorch, Tensor flow, Spark, .NET Core, Java, SQL Server, Docker, Kubernetes, AWS, Azure.• Be responsible for the planning and execution of initiatives, guiding and assigning work for other team members, but not necessarily as a people manager.• Excellent understanding of Agile development methodology and development practices.• Understanding of designing Service-Oriented systems.• Machine learning experience is a plus, but not required.Key Attributes• You have a sustained track record of making significant, self-directed, and end-to-end contributions to large and impactful software projects. You think beyond just the task at hand to deeply understand the 'why' behind what you are doing.• You understand engineering fundamentals. At our scale, many off-the-shelf techniques and existing technologies (open source and enterprise) simply don't work. You are able to work from first principles to evaluate solutions and adapt them to a unique environment.• You are a broadly skilled engineer, accustomed to developing web services. You have experience building always-on systems, working across a variety of technologies and service layers.• You have a product-focused mindset. You have the passion and ability to contribute to the process of discovering what will delight our clients and push forward one of the world’s largest and most influential industries toward a vision of openness, transparency, and evidence-based decision-making.• You work with confidence and without ego. Our engineers have deep knowledge and exercise a high degree of leadership in their daily work. You have strongly-held, defensible ideas, and advocate for what you believe is right. You are also adept at identifying and evaluating trade-offs, willing to be proven wrong, and quick to walk through fire to support your fellow teammates.• You value, seek out, and foster diversity. We are a global team from many diverse backgrounds, with different experiences and perspectives. To complement this team, you will welcome ideas that are different from your own and be skilled at finding and building from common ground.• You are a creative thinker, not bound by "the way things have always been done". What you know is less important than how well you learn and innovate. We don't need engineers who know all the answers; we…