Specialist, Lifecycle Marketing

Create impactful email campaigns targeting current subscribers, with a focus on communications around the end of the customer lifecycle, such as renewal notices, monthly-to-annual offers, and reactivation discounts. Expand retention-related communications to subscribers across mobile apps and social media platforms—including Apple/iOS, Google/Android, Facebook/Instagram, and Twitter—through both... paid advertising campaigns and organic messaging. Support A/B tests of segmentation tactics, design choices, and pricing strategies across The Post’s site, emails, and apps, as well as in paid campaigns. Monitors campaigns and supports and/or develops reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness. Collaborate with product teams to implement organic solutions for engaging subscribers wherever they interact with The Post. The Washington Post is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics