Growth Marketing Manager

ABOUT THISTLE:

Thistle was founded in 2013 with a mission to make it easy to get and stay healthy while improving the sustainability of our food system. We deliver delicious, ready-to-eat plant-forward meals, snacks, and cold press juices to our customers’ doorsteps to empower our customers to improve personal and planetary health by eating more plants. To date we’ve delivered over 20 million nourishing meals to customers across the West and East Coast and we’re just getting started! The San Francisco Business Times named us one of the Top 100 Fastest Growing Private Companies in the Bay Area in 2023, and Inc. awarded us Best in Business in 2022 among companies that “go above and beyond” in both food and sustainability sectors.

ABOUT THE ROLE:

Thistle is excited to welcome a Growth Marketing Manager to our Marketing team. Reporting to the Chief Marketing Officer, this role is pivotal in shaping and driving the strategic vision for all aspects of growth marketing. As the Growth Marketing Manager, you will lead the charge of expanding our customer base and enhancing brand equity through innovative, data-driven marketing strategies across various channels. 

This role is remote.

THE RECRUITMENT PROCESS:

Our recruitment process for this role involves an initial phone screen followed by a hiring manager interview. To help evaluate the skills needed to be successful in this position, candidates will be asked to conduct a comprehensive audit of our Meta account setup, structure, and performance. The final step of the process will be a panel interview with several business stakeholders.

• Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.
• Drive scalable customer acquisition and retention strategies across digital and traditional marketing channels, identifying often overlooked channels
• Collaborate with senior leadership to set performance goals, budgets, and long-term growth plans.
• Utilize advanced analytics to monitor, analyze, and report on campaign performance, market trends, and customer insights, translating data into actionable growth strategies.
• Establish and maintain relationships with external agencies and partners, negotiating contracts and ensuring alignment with Thistle's marketing objectives.
• Spearhead the development of creative and compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.
• Act as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing.

• 5+ years of experience in a senior growth marketing role, with a proven track record in developing and executing successful marketing strategies with $10mm+ annual budgets.
• Demonstrated ability to keep your head above the clouds to drive strategy while digging into the weeds on implementation
• Demonstrated leadership skills through influence and inspiring others rather than reporting structure.
• Demonstrated expertise in a wide range of marketing channels and techniques, with a focus on digital marketing.
• Demonstrated exceptional analytical and strategic thinking abilities, paired with a data-driven mindset.
• Demonstrated excellence in communication, negotiation, and stakeholder management skills.
• Demonstrated understanding of customer behavior, market dynamics, and brand strategy.

OUR TEAM:

We are mission-driven and share a growth mindset. We let our values guide the way we approach crafting our healthy products, solving problems, and working collaboratively together. As a Thistler, you'll help transform the health of people and the planet by living our core values every day.

Be Human: We’re always willing to learn and aim to empower the people around us. 

Think Bigger: We’re here to do more today than we did yesterday, and we figure it out together.  

Build the Future: We tackle every day with the positive attitude of someone who can see the future and knows how bright it is. 

Make a Lot with a Little: We get creative and look for ways our resources can take us as far as possible.

Lead with Purpose: We use our mission to guide our decisions and give our work meaning. 

Diversity, equity, and inclusion are essential values at Thistle. We know we do our best and most impactful work when we feel we are represented and belong. We're proud to actively recruit and hire talented people from a wide variety of backgrounds and experiences. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.