Performance Marketer

A Performance Marketer at ThriveCart is responsible for developing and managing paid advertising campaigns across various platforms, optimizing campaign performance for metrics like ROI, CAC, and ROAS, and collaborating with the creative team to create compelling marketing assets. You'll also monitor campaign performance using analytics tools, conduct A/B testing, identify growth opportunities, and align marketing strategies with product launches and promotions.

To apply for the Performance Marketer role at ThriveCart, candidates should have 3+ years of experience in performance marketing, digital advertising, or related fields, preferably in SaaS or e-commerce. A proven track record of managing advertising budgets, familiarity with major ad platforms like Google and Facebook, and strong analytical skills are essential. Certifications in platforms like Google Ads or Facebook Blueprint are highly desirable.

At ThriveCart, we are committed to helping our team members grow. As a Performance Marketer, you will have access to ongoing training, insights from diverse backgrounds, and an open environment for sharing knowledge. We emphasize a growth mindset alongside clear goal-setting, allowing our team to continuously learn and achieve their best results in a dynamic market.

A Performance Marketer at ThriveCart will primarily work with ad platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn. The role entails developing targeted campaigns on these platforms, optimizing ad creatives, and using analytics tools to assess campaign success and drive continual improvement.

ThriveCart's work culture values open communication, teamwork, and a commitment to excellence. As a Performance Marketer, you will work within a supportive remote environment that encourages collaboration across departments and fosters continuous learning. We embrace a data-first approach and value the input of team members from diverse backgrounds to drive innovation and success.

When answering, outline specific platforms you’ve worked with, the types of campaigns you managed, and any metrics you achieved. If possible, discuss a particularly successful campaign, what your strategies were, and how you optimized performance.

Discuss various key performance indicators (KPIs) you use when measuring a campaign's success, such as ROI, conversion rates, and customer acquisition costs. Provide examples of how you've used these metrics to inform your decisions.

Detail the A/B testing process you utilize, including how you select variables to test, run tests, and interpret results to make data-driven decisions. Include any tools you use for testing and tracking outcomes.

Explain your analytical process, such as using specific analytics tools like Google Analytics or Facebook Business Manager. Discuss how you derive actionable insights from the data to optimize future campaigns.

Mention resources you follow for industry news, such as blogs, webinars, or professional communities. Highlight your commitment to continuous learning and adapting your strategies to remain competitive.

Describe past experiences working in cross-functional teams and how collaboration enhanced campaign effectiveness. Highlight the importance of communication with creative, sales, and product teams.

Use a specific example and discuss your objectives, the strategies you implemented, how you measured success, and any lessons learned. Emphasize your role in the overall success of the campaign.

Discuss methods you’ve used for audience segmentation based on analytics and consumer behavior data. Provide examples of how tailored ads to specific segments increased ROI.

List the tools you work with, such as Google Ads, Facebook Business Manager, and analytics platforms. Highlight how proficiency in these tools has contributed to your success in previous roles.

Share your approach to troubleshooting underperforming campaigns, how you analyze data to identify issues, and how you pivot strategies to address these challenges effectively.