Customer Lifecycle and Loyalty Senior Product Manager

Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo... Why Join Us At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok. About the team We are looking for an energetic senior product leader to join our US TikTok Shopping customer User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Products. Responsibilities Working for the user growth of TikTok Shop (E-commerce business). Design and execute scalable growth strategies WW, while maintaining a sharp focus on local peculiarities. Define and improve key customer lifecycle metrics including number of new customers, repurchase rate, average order value, etc. Facilitate collaboration between the Central team and local teams by designing and deploying the latest tools/best practices WW. Assess and design new loyalty programs to engage and retain active customers, while striving to promote the business and grow customer satisfaction. Qualifications Qualifications Bachelor degree or above. Experience with team management and independently responsible for core business metrics. Strategic and logical thinker, with effective planning, analytical and problem-solving abilities. Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment. Preferred Qualifications Masters Degree in Business, Economics, Computer Science or a related field. 5+ years of relevant experience in E-commerce or operations in a technology company. Experience with subscription and/or loyalty programs is a plus. Familiarity with SQL is a plus. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at View email address on click.appcast.io Job Information: 【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $204000 - $399600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees: We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care. Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability. We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice. #J-18808-Ljbffr