Senior Creative Strategist Job at TILT Inc. in Birmingham

As a Senior Creative Strategist at TILT Inc., your main responsibilities include providing strategic guidance on brand-led advertising, developing creative briefs, and translating complex client objectives into clear actionable strategies. You'll collaborate closely with both the creative team and the clients, ensuring that all initiatives are aligned with brand goals and effectively resonate with the target audience.

To qualify for the Senior Creative Strategist role at TILT Inc., candidates typically need 6+ years of experience in brand or advertising strategy, coupled with an understanding of account strategy and management within a creative or brand agency environment. A Bachelor’s degree in related fields like Marketing, Business, or Communications is preferred, along with a knack for cultural analysis and creative collaboration.

TILT Inc. emphasizes professional development by encouraging Senior Creative Strategists to explore new ideas and challenge traditional thinking. You'll have the opportunity to lead significant projects and receive feedback from senior leadership, allowing you to grow your skills and leadership capabilities while maintaining an impactful role within the agency.

A Senior Creative Strategist at TILT Inc. typically collaborates with a diverse roster of clients, primarily leading healthcare and technology innovators. This role provides a unique opportunity to create meaningful advertising campaigns that not only meet business objectives but also resonate with cultural trends and audience needs.

At TILT Inc., the work environment is professional and dynamic. The team is encouraged to use standard office equipment while collaborating closely in an engaging atmosphere. The agency values inclusion and diversity and offers flexible working models, including opportunities for remote work, to foster a comfortable and productive workspace for employees.

When developing a creative brief, I start by gathering insights about the client’s objectives, audience, and market landscape. I ensure to distill the necessary information into clear and actionable points that spark creativity while keeping the client’s goals front and center, making sure every detail aligns with their strategic vision.

I measure the success of a campaign by analyzing key performance indicators such as engagement rates, conversion metrics, and ROI. Collaboration with analytics teams is essential for understanding the impact and effectiveness of our strategies, allowing us to adjust future campaigns based on insights.

In my previous roles, I’ve worked extensively with healthcare and technology brands, focusing on translating complex information into engaging narratives. Understanding the nuances of these industries allows me to craft strategies that effectively communicate value to diverse audiences, ensuring clarity and impact.

I approach collaboration by fostering open communication and ensuring that I understand the creative team's perspectives while articulating the strategic objectives clearly. Regular brainstorming sessions and feedback loops are vital for maintaining alignment and inspiring innovative solutions together.

In a challenging client presentation, I focused on clarifying the rationale behind our strategies and prepared detailed case studies to build trust. I engaged the clients by facilitating an interactive discussion, which allowed them to express their concerns and suggestions, ultimately leading to a successful buy-in for the campaign.

I stay updated on cultural trends and audience insights by actively consuming diverse media, attending industry conferences, and participating in professional networks. Additionally, I utilize research and analytics tools to monitor emerging trends that might impact our strategies, allowing me to craft timely and relevant creative briefs.

For effective brand storytelling, I focus on crafting a cohesive narrative that aligns with the brand’s core values and resonates emotionally with the audience. By leveraging client insights and cultural trends, I create stories that are not only compelling but also distinctly reflect the brand's identity and objectives.

I view constructive criticism as an opportunity for growth and improvement. I actively listen to feedback, engage in discussions to clarify points of concern, and adapt my strategies based on insights shared by clients and colleagues. This collaborative mindset ultimately enriches the final outcomes.

One successful campaign I led involved a healthcare client aiming to increase patient engagement. Through deep audience insights and market analysis, I developed a targeted digital campaign that utilized social media to reach millennials. The campaign resulted in a significant uptick in appointment bookings and enhanced brand awareness among that demographic.

I am motivated by the challenge of translating complex brand ideas into innovative and effective creative strategies. Seeing the tangible impact of my work on both clients and their audiences provides me with immense satisfaction and fuels my passion for this role.