Associate Planning Director

We are looking for an experienced CRM or Customer Experience planner; someone comfortable leading a mid-sized account, or working within a large account. They will be required to take the strategic lead and push our remit, working alongside a large client team, a client services team of 6 and a planning team of 3. They won't just be solving briefs, they will grow to have strategic oversight of multiple briefs and business units.

Working on one of our longest standing clients. We have been developing award winning communications with them since 2015. Our remit covers Lifecycle Customer Marketing across all areas of their business - engagement, upsell, cross-sell, retention and loyalty. Our day-to-day remit focuses on strategic and creative delivery for these areas of customer marketing, working truly as an extension of our clients’ teams. Our remit also covers their B2B communications. We work across all customer facing channels, which includes eCRM, RCS, app comms, personalised videos, newsletters, OLV and some social.

This is a chance to join a unique agency culture where the passion for people is as strong as the work. We invest in training and support for all our Planners including a regular Strategy Away days where our wider strategy community from across our locations gets together to tackle a new opportunity or challenge facing our work and our clients. There's also a huge range of cultural clubs and social opportunities within the agency: from Softball to Theatre Club and from the occasional Tough Mudder to our annual cycling tour from London to Bristol.

We operate a fully hybrid model, with all employees able to choose where they work. Whilst also acknowledging there are times when face to face collaboration is preferred.

What you will need to succeed …

Skills

·         Strong core skills - journey planning, targeting and segmentation, messaging platforms, insight and proposition development

·         Ability to draw on consumer insight and analytics to form a strong, convincing story to influence senior clients and agency peers

·         Ability to spot quant. and qual. research opportunities and recommend techniques

·         Good judge of creative work, knows how to help creative get to the very best work, brand literate

·         Good understanding of effectiveness methodologies

·         Finger on the pulse of social and digital channel developments and technology innovations - and an ability to see how these could be used to meet brand objectives.

·         Good knowledge of progressive digital CRM - understanding of opportunities unlocked by technology

·         Good collaborator and delegator - able to get the best out of peers and clients

·         Excellent presentation skills

·         Good facilitation skills - with senior clients and agency partners to achieve positive outcomes

·         Commercially astute, able to see and act on opportunities to grow our influence

Experience

·         Substantial experience with CRM

·         Substantial experience with writing creative briefs and strategic storytelling

·         Substantial experience in a creative agency, with a digital focus

·         Depth and breadth of experience is needed (probably 8+ years to draw on)

·         Experience working for large global brands would be advantageous

·         Either a senior planner looking for the next step up or an associate planning director looking for bigger client responsibility

·         Experience with personalisation and dynamic content development

 Personality

·         Substantive, authoritative and credible

·         Adaptive and flexible

·         Passionate about communications

·         Good interpersonal skills and emotional intelligence

·         Collaborative

TMW are a leading integrated creative agency, based across two locations, London and Bristol. TMW has been around for over 30 years with a strong heritage in building long-term relationships with our clients. We have built an impressive roster including Vodafone, Suzuki, The Cabinet Office, HMRC, The Prince's Trust, National Rail, Itsu, and Kings College London.

We create Ideas That Move People, which engage emotionally and drive action. We deliver disruptive creativity across end-to-end campaigns in ATL, social, digital, CRM, experiential and local activations to drive impactful behaviour change. This is informed by a deeper understanding of human decision making and behaviour through our unrivalled access to insight and testing from our Human Understanding Lab, which is a team of expert neuroscientists and behavioural scientists. While we're still independently minded, we're also part of the Accenture Song family, which provides us with access to the world's largest tech-powered creative group. 

What we value…

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What we give…

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Here’s a snapshot of just some of the benefits you can enjoy as part of the team.

• 25 days’ holiday + Bank Holidays
• Christmas closure
• Volunteer day and Birthday Day off
• Contributory Pension Scheme
• Life Assurance
• Healthcare Cash Back Scheme
• Interest free travel season ticket loan, Cycle scheme

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

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