Social Media Manager

Our client, a rapidly growing destination company in the tourism, is seeking a creative and strategic Social Media Manager to lead their social media efforts. The ideal candidate will be responsible for developing, implementing, and managing social media strategies that boost brand awareness, engage customers, and drive traffic to digital and booking platforms.

Key Responsibilities

• Create and execute a results-driven social media strategy that aligns with marketing goals.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Cultivate a strong online presence and build a community around the brand.
• Monitor, analyze, and report on social media performance using analytics tools.
• Stay updated on emerging social media trends and technologies.
• Collaborate with cross-functional teams to ensure brand consistency and messaging.
• Manage social media campaigns, including paid advertising on platforms such as Facebook, Instagram, and LinkedIn.
• Respond to customer inquiries and comments, maintaining a positive brand image.

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of proven experience in social media management or digital marketing.
• Experience with a tourism based organisation will be an added advantage.
• Valid membership with the Zambia Institute of Marketing.
• Strong understanding of social media platforms and their respective audiences.
• Proficiency in social media scheduling tools and analytics software.
• Exceptional writing, editing, and communication skills.
• Creative thinker with an eye for design and attention to detail.
• Ability to work independently and as part of a team.
• Knowledge of SEO, social media marketing trends, and content strategy.
• Passion for staying up-to-date with industry developments and trends.
• Experience with graphic design or video editing software is a plus.
• Valid Driving License

How to Apply

Please visit our job portal to apply before 2nd October, 2024. Only shortlisted candidates will be contacted.