CRM Manager (f/m/x)

EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US!

Welcome to Tourlane! We’re a travel tech company focused on providing fully personalized multi-stop trips to 35 destinations around the world and counting. With over 100 000 customers in the DACH region and France, we are on our way to becoming Europe’s leading travel company. 

Our ambition is to revolutionize the travel industry and we’re currently looking for a CRM Manager to join our team. This role will be pivotal in contributing to drive our customer communications to the next level, focusing on tailored, data-driven experiences. You’ll be instrumental in our mission to create lasting connections with travelers by crafting personalized, multi-channel communication flows.

What will you do?

• Develop and execute multi-channel reengagement campaigns, enhancing customer engagement in the DACH region and France.
• Optimize campaign timing and messaging through A/B testing to boost click-through and engagement rates.
• Drive Double Opt-In (DOI) initiatives to expand our verified, GDPR-compliant customer base.
• Leverage CRM data for personalized, dynamic content across communications.
• Report on CRM KPIs and identify new opportunities for continuous improvement.
• Collaborate cross-functionally with marketing, data, and product teams to align on personalization and customer engagement strategies.

What will you need to be successful? 

• 2 years of proven experience in CRM
• Hands-on experience with A/B testing and optimizing reactivation campaigns
• Proficiency in  personalization, and segmentation, leveraging data to create tailored experiences
• Knowledge of customer engagement strategies
• Experience with CRM channels beyond email, e.g. Direct Mail, App, Whatsapp, sms
• Strong communication skills in English and German; French is a plus
• Tech-savviness and familiarity with CRM tools and platforms such as Braze and Salesforce
• You are highly analytical, decisive and you take ownership of outcomes 
• You are driven, you thrive in fast-paced environment and are a team player

What we offer:

• We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP)
• Flexible working setup: You are welcome to take advantage of our lively Berlin office in a Hybrid setup. 
• We share your passion for traveling: enjoy our generous work from abroad offering
• Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
• We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
• Dog-friendly office: we can’t wait to meet your furry friend!

Sounds interesting? We are excited to get to know you!