GTM Systems Lead

Traba is seeking a systems passionate professional to join our team as a GTM Systems Lead. In this pivotal role, you will be responsible for all Go-To-Market (GTM) systems. You will leverage your technical and functional expertise to understand stakeholder requirements, design and implement scalable solutions, and orchestrate a symphony of outbound sales & marketing strategies.

This role will be foundational in building our outbound sales & marketing motion in a highly fragmented, massive TAM industry. Companies like Rippling, Ramp, and Brex all faced the same problem - how do we stand out in a crowded space? The answer: this role. 

This role will directly improve our marketing and sales infrastructure, ensure seamless contact and account management, and optimize revenue generation processes.

What You’ll Do

• Own the complete suite of GTM systems, including marketing automation (Marketo), CRM (Salesforce), and other integrated platforms.

• Ensure complete data accuracy across platforms, focusing on leveraging data for business management and growth.

• Manage the end-to-end email production process in Marketo, including planning, asset creation, audience segmentation, campaign execution, and performance analysis.

• Govern, manage, and administer Marketo & Salesforce, ensuring automation, campaign design, and database hygiene.

• Maintain and enhance our solutions architecture, supporting marketing and sales functions through strategic integrations and efficient system workflows.

• Aid in the execution of marketing programs and campaigns, optimizing lead acquisition, pipeline management, and reporting processes.

• Provide first-line support for internal users, contribute to the marketing knowledge base, and engage in continuous improvement of our GTM systems and processes.

• Design, test, document, deploy, and maintain third-party integrations with Marketo, Salesforce, and other GTM systems.

• Foster collaboration across teams, acting as a thought partner to drive alignment and address business requirements in a scalable way.

What You’ll Need

• 2+ years of marketing automation experience using Marketo.

• 2+ years of expertise in Salesforce usage and marketing administration, especially in building Salesforce dashboards and setting up campaign attribution programs.

• Ability to design, test, document, deploy, and maintain third-party integrations with Marketo.

• Ability to design and deploy effective reporting and analytics to measure campaign effectiveness and attribution.

• Understanding of the relationship between a marketing automation platform and Salesforce, and how campaigns/data is synced, as well as the field mapping processes

• Understand business operations issues and figure out how to build it within Salesforce and the systems that touch Salesforce

• Proficiency in HTML/CSS

• BA/BS or equivalent working experience

Benefits:

• 📈 Start-up equity

• 💰 Competitive Salary

• 🩺 100% Paid health, dental & vision coverage

• 🍽️ Dinner Provided via Grubhub & stocked kitchen for NY employees

• 🚍 Commuter benefit

• 🎤 Team building events

• 🏋🏽 Gympass Benefit

• 🌴 Flexible PTO

• ✚✚ Additional: One Medical Membership, Gympass, HSA via Optum, Talkspace, HealthAdvocate, Teledoc Health

Salary Range Details

The compensation range for this position is set between $120,000 and $150,000, reflecting our market analysis and other relevant considerations. However, exceptions may be made for candidates with qualifications that significantly differ from those outlined in the job description.

Equal Opportunity Employer

Traba is dedicated to promoting Equal Opportunity employment practices. We evaluate all applicants without discrimination based on race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other characteristics that are legally protected by local, state, or federal regulations. We encourage applicants from a variety of backgrounds, experiences, and skill sets.

Our Values

Dream Big - We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don’t sacrifice long-term value for short-term results.

Olympian’s Work Ethic - Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.

Growth Mindset - We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.

Customer Obsession - We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve this massive and overlooked industries’ problems

What is light industrial labor?

Light industrial flexible staffing is a $50B labor market that encompasses entry-level jobs in warehouses & distribution centers. These workers pack boxes, load trucks, and manage warehouse operations to keep supply chains running at peak efficiency.