Head of Product Marketing

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What Do We Do?

Triple Whale is a leader in business intelligence for e-commerce. With thousands of customers in dozens of countries, our software tracks more than $40 billion of online commerce annually. Our culture, built on innovation, creativity, and speed, fosters an environment where great ideas can flourish. Headquartered in Columbus, Ohio, with additional offices in Israel, we are expanding our team to pursue an ambitious vision. Join us and be part of something big!

Job Summary:

We are seeking an experienced and strategic Head of Product Marketing to position the company and its products for market leadership. This critical role will be a key driver of the company’s success in both the short term and the long term, shaping what we build and how we go to market. The ideal candidate will have strong playbooks for every facet of product marketing, know how to build and lead a team during hypergrowth, and know what great looks like for B2B SaaS marketing. 

Key Responsibilities:

* Build and lead a team of high-performing product marketers, starting with 1 today and hiring several more over the next year. 

* Establish, maintain, and socialize foundational assets, such as competitive intelligence, personas & buyer journeys, win/loss insights, ICP, segmentation, and more.

* Own messaging & positioning — for the platform and individual products, and for features — as well as product naming. 

* Build and maintain an impactful launch program, including the process, the calendar, the strategy and the execution.

* Build a strong partnership with Product, Engineering, and Design teams to continue improving and evolving our launches. 

* Own go-to-market enablement and assets, from the first call deck and overview one-pager to the customer-facing roadmap, case studies, and competitive battlecards. Oversee the training of field teams on both internal and external resources. 

* Build out a repository of proof points, including case studies, quotes, and stats. 

* Serve as a subject matter expert for the marketing team in developing campaigns and building assets

* Serve as a key member of the pricing committee, advising on pricing & packaging decisions and overseeing the rollout of any changes.

Requirements:

* 10 years of experience in B2B SaaS marketing

* People management experience, preferably in dynamic and often ambiguous environments

* Strong analytical skills, and the ability to use data-driven insights to inform decisions & strategy

* Proactive, strategic, and self-motivated — always pushing to do better

*Energized by supporting teammates in achieving mutual goals; passionate about driving measurable impact

Knowledge of DTC / Ecommerce space a plus; knowledge of analytics or data products a plus

Skills:

* Ambitious and eager to grow within the role and the company.

* Strong people management skills, with a demonstrated ability to scale success through others.

* Excellent written and spoken communication skills.

* Strong interpersonal skills and the ability to work collaboratively in a team environment.

* Ability to multitask and manage multiple projects simultaneously.

* Problem-solving skills and attention to detail.

Our Values

We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.

We Move (Very!) Quickly: The speed at which we work, iterate, and deliver value is our most competitive advantage. 

We Are Trustworthy: Candor, directness, and honest communication helps us learn, grow and improve so we can win together. 

We Are Curious: We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths.

We Act Like A Mensch: We act with honor, integrity and empathy, and have deep respect for our customers and each other.

Perks

Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do

Compensation: Competitive salary, benefits, and equity

Family Focus: Parental leave and flexibility for families

Time Off: Generous PTO. We want you to relax when you need to relax!

Healthcare: Excellent medical, dental, and vision coverage

401K: 3% matching

In the News

Triple Whale raises $25M for its smart Shopify data platform

Columbus e-commerce startup Triple Whale aims to triple in size

Businessinsider: Shopify merchants have doubled ad spend on TikTok to reel in customers, as privacy changes make Facebook a ‘complete nightmare’ for customer acquisition.

Triple Whale Raises $27.7M to Develop Default Ecommerce Operating System for Shopify Brands

By submitting, I acknowledge Triple Whale's Job Candidate Privacy Notice

Job Candidate Privacy Notice

Information regarding scams falsely representing employment opportunities at Triple Whale