Senior Performance Marketing Manager

TrustYou is on a mission to help make guests happy! Listening to client feedback is a key driver for making customers happy while refining products and services. The heart of TrustYou consists of: Customer Experience Platform (CXP), Customer Data Platform (CDP), and chatAI. The robust solution facilitates seamless customer interaction and provides data-driven insights.

TrustYou's Customer Experience Platform (CXP) is an innovative solution that collects actionable insights and helps to make brilliant business decisions. Customer Data Platform (CDP) focuses on data-driven insights to understand your customers and market to them most effectively. chatAI is an intelligent tool that allows you to be where your customers are and respond to inquiries faster than humanly possible.

TrustYou is committed to enabling companies to build trust, make informed decisions, and emerge victorious in their industries. Learn more about TrustYou at www.trustyou.com

We trust you make an impact! 

At TrustYou, we foster a remote and diverse work environment where the power of teamwork drives our collective success. With a beginner’s mindset, our international team is inspired to explore innovative concepts, embracing the test & learn culture to make a meaningful impact. Join us in our mission to help make guests happy! 

Position:  Senior Performance Marketing Manager

Location of the role: Germany/Spain/Romania (Remote)

As a Senior Performance Marketing Manager at TrustYou, you’ll develop and execute comprehensive performance marketing campaigns across multiple platforms, such as Google, LinkedIn, Twitter, and Hotel Tech Report. You will be focused on driving high-quality leads and conversions through targeted paid advertising efforts. A key part of your role will involve continuously optimizing campaigns to improve performance, reduce cost-per-acquisition (CPA), and maximize return on investment (ROI). Additionally, you will be responsible for monitoring and analyzing campaign performance, offering actionable insights and recommendations to enhance effectiveness.

Understanding the sales cycle will be crucial, particularly in the SaaS enterprise environment where long sales cycles are common. You will need to align performance marketing strategies to support this extended sales process. Furthermore, cross-channel integration will be essential to ensure cohesive and seamless marketing efforts across all paid channels, supporting the company’s broader marketing objectives.

• Campaign Development and Execution: Create, set up, and manage performance marketing campaigns on Google, LinkedIn, Twitter, and Hotel Tech Report, ensuring alignment with overall marketing goals.
• Optimization and Testing: Implement A/B testing, optimize ad copy, targeting, and bidding strategies to improve campaign performance and achieve KPIs.
• Analytics and Reporting: Use tools like Google Analytics and other reporting platforms to track and report on campaign performance, providing insights and recommendations for improvement.
• Budget Management: Manage and allocate the performance marketing budget effectively to maximize ROI.
• Collaboration: Work closely with the content marketing and sales teams to ensure alignment and support for broader marketing initiatives.
• Trend Monitoring: Stay up-to-date with the latest trends and best practices in performance marketing and the SaaS industry to continuously improve campaign strategies.

• Bachelor's degree in Marketing, Business, or related fields.
• Minimum 3-5 years of experience in performance marketing, with a strong track record of managing and optimizing paid campaigns.
• Expert Proficiency in using performance marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, Twitter Ads).
• Strong analytical skills and experience with analytics tools (e.g., Google Analytics).
• Exceptional written and spoken English skills.
• Google and LinkedIn advertising and analytic platforms (required)
• Proficiency in using social media advertising tools.
• Strong understanding of funnel-based performance marketing practices.
• Growth mindset with a bias toward action
• A leader who works in the team - you like "doing" and getting your hands dirty
• Positive attitude and a strong willingness to learn.
• Ability to thrive in a fast-paced environment managing multiple projects.
• Comfortable working in a remote work environment.
• Self-starter with an entrepreneurial mindset.

• Experience in a SaaS enterprise sales environment with long sales cycles is highly preferred.
• Experience with CRM tools (e.g., Salesforce) is preferred.
• Familiarity with marketing automation platforms (e.g., Pardot) is a plus.

• Working in a global, diverse, and collaborative team 
• Flexible working hours allowing you the freedom to shape your work-life
• Remote-friendly environment and budget for home office equipment 
• On-going career development, training, and coaching
• Six days for learning & development 
• Celebrate in style at our team events (in-person and virtually) 
• Social benefits and perks based on location 

Why TrustYou?

Our values shape our working environment. For more information about Life at TrustYou check out our Career Site or our LinkedIn Life Section.

P.S. TrustYou is an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, background, religion, orientation, age, or ability.

If you are excited about this opportunity, join us! We look forward to your application and getting to know you.