Sr Global Marketing Program Manager, NGS

The Sr Global Marketing Program Manager at Twist Bioscience is responsible for planning, developing, and executing integrated marketing plans for the Next Generation Sequencing (NGS) portfolio. This includes overseeing content creation, managing budgets, and conducting campaign performance analysis to ensure alignment with the company's strategic direction.

To qualify for the Sr Global Marketing Program Manager position at Twist Bioscience, candidates should hold a Bachelor’s degree in Life Sciences, along with 3-5 years of experience in Life Sciences Marketing and product marketing management. Proficiency in project management tools and excellent communication skills are also essential.

The Sr Global Marketing Program Manager at Twist Bioscience will develop customer-centric content strategies, ensuring content aligns with each stage of the customer journey. This includes various formats like blogs, case studies, and videos tailored to meet customer needs and business objectives.

Collaboration is key for the Sr Global Marketing Program Manager at Twist Bioscience. You will work closely with product management, field marketing, and digital teams to create cohesive marketing plans, ensuring all aspects of the marketing strategy align with overarching business goals.

The expected salary range for the Sr Global Marketing Program Manager position at Twist Bioscience in Carlsbad, CA, is between $114,000 and $144,000 USD, accompanied by a competitive benefits package that includes bonuses and equity.

Demonstrating your approach to prioritization in a matrix organization is key. Discuss how you set strategic objectives based on overall business goals, utilize project management tools to track progress, and communicate effectively with cross-functional teams to address any roadblocks.

Share specific examples of how you've developed content that speaks to various customer personas and stages of their journey. Focus on your process of conducting customer research and how this informs your content creation to enhance engagement and conversion.

Identify the KPIs you find most valuable, such as engagement rates, lead generation, and ROI. Discuss how tracking these metrics allows you to fine-tune marketing efforts and demonstrate success to stakeholders.

Explain your proactive approach to market analysis, such as following industry publications, attending webinars, and connecting with peers. This shows your commitment to keeping your strategies relevant and effective.

Describe your collaborative approach, emphasizing open communication and integrating feedback from product managers to create targeted marketing initiatives that effectively position products.

Walk through your method for creating a budget that incorporates historical data, projected returns, and strategic goals. Stress your experience in making informed decisions that yield high ROI while maintaining alignment with business objectives.

Provide a detailed case study of a campaign you've directed, focusing on objectives, your strategy, execution, and results. Quantify success to demonstrate your impact and effectiveness as a marketing manager.

Discuss specific project management tools like Smartsheet or MS Project, emphasizing how these tools help you streamline campaign tracking, collaboration, and timeline management to ensure project success.

Explain your approach to receiving feedback positively, viewing it as an opportunity for improvement. Discuss your adaptability to accommodate stakeholder perspectives while maintaining a clear vision for the project.

Talk about your approach to nurturing leads through targeted content and personalized communication. Highlight examples of tactics like segmented email campaigns, educational webinars, and tailored offers that improve engagement and conversion rates.