Staff Global Marketing Program Manager, SynBio - job 1 of 2

As a Staff Global Marketing Program Manager at Twist Bioscience, your main responsibilities will involve driving strategic, multi-channel integrated marketing plans specifically for the Synthetic Biology and Biopharma portfolio. You will oversee customer-centric content creation, develop budgets and operating plans, and ensure alignment among product management, field marketing, and other stakeholders. Engaging with external partners and evaluating key performance indicators will be crucial to your role.

To be considered for the Staff Global Marketing Program Manager role at Twist Bioscience, you must hold a Bachelor’s degree in Life Sciences and have a minimum of 5-8 years of marketing experience within the life sciences field. Experience in product marketing management or marketing program management is also essential, alongside proficiency in using relevant software tools. Preferred qualifications include an MBA or MS/PhD.

In this role, you will formulate customer-centric content strategies that resonate with each stage of the customer journey. You will leverage your understanding of the market to execute engaging marketing campaigns that drive results and optimize promotional efforts to ensure a high return on investment. Developing integrated strategies that align with overall business goals will be part of your key responsibilities.

As a Staff Global Marketing Program Manager at Twist Bioscience, your performance will be evaluated based on key performance indicators (KPIs) such as engagement rates, lead generation, conversion rates, and ROI on digital marketing campaigns. Your ability to deliver measurable results on marketing initiatives will be a significant aspect of your evaluation.

At Twist Bioscience, the team culture is collaborative and innovative, emphasizing cross-functional collaboration and open communication. As a Staff Global Marketing Program Manager, you will have the opportunity to engage with varying levels of personnel, fostering a creative environment where ideas are valued and contributions are recognized as vital towards meeting the company’s objectives.

When answering this question, focus on specific campaigns or projects you have managed that utilized integrated marketing strategies. Highlight your ability to analyze market trends, segment customers, and create tailored marketing programs that support broader business goals. Use metrics to illustrate the success of your efforts.

Discuss your experience in compiling and managing budgets, how you allocate resources effectively, and how you track expenditures versus outcomes. Emphasize any tools or software you use to help maintain budgetary compliance and optimize marketing spends.

Your response should demonstrate your familiarity with various metrics and KPIs. Share examples of how you have tracked campaign performance, adjusted strategies based on data, and reported results to stakeholders. Mention specific tools or analytics platforms you've used.

Talk about your communication strategies and collaborative approaches. Provide examples where you have successfully led cross-departmental projects and maintained alignment by fostering transparency and regular updates across teams.

Explain your content strategy development process, including audience research, mapping customer journeys, and determining the most effective content formats. Mention how you ensure that the content produced is not only engaging but informative and supports the needs of the target audience.

Share a specific example that highlights your role in developing a marketing plan for a new product launch. Focus on your strategic approaches, the challenges faced, how you tackled them, and the end results, including metrics that demonstrate the success of the launch.

Describe your methods for research and information gathering, such as subscribing to industry publications, participating in webinars, or networking with peers. Illustrate how this knowledge enhances your marketing strategies and decision-making.

Talk about any specific project management tools you're familiar with, such as Smartsheet or MS Project. Explain how you've utilized these tools to create timelines, allocate resources, track progress, and manage team collaboration.

Discuss the elements that contribute to a successful marketing campaign, focusing on clear objectives, target audience alignment, effective messaging, and measurable outcomes. Provide examples from your experience that exemplify these aspects.

Reflect on potential challenges such as budget constraints, tight deadlines, or navigating stakeholder expectations. Explain your problem-solving strategies and provide examples showcasing your proactive and strategic approach to overcoming such challenges.