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Staff Global Marketing Program Manager, SynBio - job 1 of 2

Twist Bioscience is seeking a Staff Global Marketing Manager to develop and execute marketing programs for their SynBio and BioPharma portfolio. The ideal candidate has experience in strategic marketing and is prepared to work cross-functionally to achieve business goals.

Skills

  • Strategic marketing
  • Project management
  • Communication
  • Analytical skills
  • Budget management

Responsibilities

  • Develop strategic, multi-channel integrated marketing plans
  • Create customer-centric content strategies
  • Guide development of copy and creative content
  • Define, track, and report on key performance indicators (KPIs)
  • Execute engaging marketing campaigns
  • Manage marketing budgets

Education

  • Bachelor's degree in Life Sciences
  • MBA or MS/PhD preferred

Benefits

  • Bonus eligibility
  • Equity options
  • Generous benefits package
To read the complete job description, please click on the ‘Apply’ button
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CEO of Twist Bioscience
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Emily Leproust
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Average salary estimate

$161500 / YEARLY (est.)
min
max
$143000K
$180000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Staff Global Marketing Program Manager, SynBio, Twist Bioscience

If you're looking to take your career to the next level, then Twist Bioscience has an exciting opportunity for you to step into the role of Staff Global Marketing Program Manager in South San Francisco! In this dynamic position, you will be at the forefront of strategic planning, development, and execution of innovative marketing programs and activities that align with our organization’s vision in the field of Synthetic Biology and Genomics. Your experience in tactical and strategic marketing roles will be invaluable as you guide multiple projects and spearhead the launch of new products. You'll work closely with internal teams, leveraging insights from customer segmentation and competitor analysis to create compelling, customer-centric marketing campaigns. Your creative influence will shine as you develop diverse content formats—think blogs, videos, social media, and more—ensuring each piece resonates with key audiences. With a keen eye on performance metrics, you'll track KPIs to optimize campaign effectiveness and ROI. Your expert communication skills will allow you to engage effectively with both clients and internal stakeholders, creating a synergy that ensures alignment across the board. Embrace this chance to act as a brand steward and refine the customer journey through targeted research and analytics. At Twist Bioscience, you will not just write DNA; you will also be a part of a team that is genuinely changing the world for the better! If you're passionate about driving impactful marketing initiatives in the life sciences sector, we would love to hear from you.

Frequently Asked Questions (FAQs) for Staff Global Marketing Program Manager, SynBio Role at Twist Bioscience
What are the responsibilities of a Staff Global Marketing Program Manager at Twist Bioscience?

As a Staff Global Marketing Program Manager at Twist Bioscience, your main responsibilities will involve driving strategic, multi-channel integrated marketing plans specifically for the Synthetic Biology and Biopharma portfolio. You will oversee customer-centric content creation, develop budgets and operating plans, and ensure alignment among product management, field marketing, and other stakeholders. Engaging with external partners and evaluating key performance indicators will be crucial to your role.

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What qualifications are needed for the Staff Global Marketing Program Manager position at Twist Bioscience?

To be considered for the Staff Global Marketing Program Manager role at Twist Bioscience, you must hold a Bachelor’s degree in Life Sciences and have a minimum of 5-8 years of marketing experience within the life sciences field. Experience in product marketing management or marketing program management is also essential, alongside proficiency in using relevant software tools. Preferred qualifications include an MBA or MS/PhD.

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What marketing strategies will I develop as a Staff Global Marketing Program Manager at Twist Bioscience?

In this role, you will formulate customer-centric content strategies that resonate with each stage of the customer journey. You will leverage your understanding of the market to execute engaging marketing campaigns that drive results and optimize promotional efforts to ensure a high return on investment. Developing integrated strategies that align with overall business goals will be part of your key responsibilities.

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How will performance be evaluated in the Staff Global Marketing Program Manager role at Twist Bioscience?

As a Staff Global Marketing Program Manager at Twist Bioscience, your performance will be evaluated based on key performance indicators (KPIs) such as engagement rates, lead generation, conversion rates, and ROI on digital marketing campaigns. Your ability to deliver measurable results on marketing initiatives will be a significant aspect of your evaluation.

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What does the team culture look like for the Staff Global Marketing Program Manager at Twist Bioscience?

At Twist Bioscience, the team culture is collaborative and innovative, emphasizing cross-functional collaboration and open communication. As a Staff Global Marketing Program Manager, you will have the opportunity to engage with varying levels of personnel, fostering a creative environment where ideas are valued and contributions are recognized as vital towards meeting the company’s objectives.

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Common Interview Questions for Staff Global Marketing Program Manager, SynBio
Can you describe your experience with integrated marketing strategies in the life sciences?

When answering this question, focus on specific campaigns or projects you have managed that utilized integrated marketing strategies. Highlight your ability to analyze market trends, segment customers, and create tailored marketing programs that support broader business goals. Use metrics to illustrate the success of your efforts.

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How do you approach budget management for marketing campaigns?

Discuss your experience in compiling and managing budgets, how you allocate resources effectively, and how you track expenditures versus outcomes. Emphasize any tools or software you use to help maintain budgetary compliance and optimize marketing spends.

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What strategies do you use to measure the success of marketing initiatives?

Your response should demonstrate your familiarity with various metrics and KPIs. Share examples of how you have tracked campaign performance, adjusted strategies based on data, and reported results to stakeholders. Mention specific tools or analytics platforms you've used.

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How do you ensure alignment among cross-functional teams in a matrix organization?

Talk about your communication strategies and collaborative approaches. Provide examples where you have successfully led cross-departmental projects and maintained alignment by fostering transparency and regular updates across teams.

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What is your process for creating customer-centric content?

Explain your content strategy development process, including audience research, mapping customer journeys, and determining the most effective content formats. Mention how you ensure that the content produced is not only engaging but informative and supports the needs of the target audience.

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Can you give an example of a successful product launch you managed?

Share a specific example that highlights your role in developing a marketing plan for a new product launch. Focus on your strategic approaches, the challenges faced, how you tackled them, and the end results, including metrics that demonstrate the success of the launch.

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How do you stay updated on industry trends and competitive activity?

Describe your methods for research and information gathering, such as subscribing to industry publications, participating in webinars, or networking with peers. Illustrate how this knowledge enhances your marketing strategies and decision-making.

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What tools do you use for project management in marketing?

Talk about any specific project management tools you're familiar with, such as Smartsheet or MS Project. Explain how you've utilized these tools to create timelines, allocate resources, track progress, and manage team collaboration.

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How would you define a successful marketing campaign?

Discuss the elements that contribute to a successful marketing campaign, focusing on clear objectives, target audience alignment, effective messaging, and measurable outcomes. Provide examples from your experience that exemplify these aspects.

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What do you consider the most challenging aspect of the Marketing Program Manager role and how would you approach it?

Reflect on potential challenges such as budget constraints, tight deadlines, or navigating stakeholder expectations. Explain your problem-solving strategies and provide examples showcasing your proactive and strategic approach to overcoming such challenges.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$143,000/yr - $180,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 11, 2025

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