Digital Marketing Specialist

Position: Digital Marketing Specialist

Working hours: 9am - 5pm EST

Company location: Canada (remote)

Salary: USD$1.7k - $2.5k / month + PTO

Candidates location: Latam (Latin America)

About the company

Our client is a pioneering company in the cycling industry, revolutionizing the way cyclists approach bike fitting and sizing. Founded in 2020, it has quickly established itself as the world leader in AI-powered bike fitting technology.

Their mission is to bring best-in-class bike sizing and fitting to every cyclist around the world, making professional-level bike fitting accessible and affordable. They’ve developed innovative AI-powered tools that allow cyclists to analyze their bike position and receive personalized fit instructions based on their individual mobility and fit goals, all from the comfort of their own homes.

About the role

The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies across multiple channels, including email, SEO, PPC, and content marketing. This role requires a solid understanding of WordPress to ensure seamless website management, as well as experience with Mailchimp and PPC platforms like Google Ads and Meta. You will drive the growth and visibility of MyVeloFit's online presence and help achieve measurable success through data-driven insights.

Must-haves

• 3+ years of experience in digital marketing, with a focus on email, SEO, and PPC.

• Proficiency in Mailchimp or similar email marketing platforms.

• Strong understanding of WordPress (content updates, plugin management, basic development).

• Knowledge of Google Ads, Facebook Ads, and performance tracking.

• Familiarity with Google Analytics and ability to analyze marketing performance.

• Strong communication skills and ability to collaborate in a fast-paced environment.

Nice-to-haves

• Experience with HTML/CSS for minor web updates.

• Knowledge of the cycling or outdoor sports industry.

• Experience with content marketing and/or social media strategy.