B2B Performance Marketing & CRO Specialist

As a B2B Performance Marketing & CRO Specialist at the company, your primary responsibilities will include optimizing Google Ads for B2B campaigns, identifying and fixing conversion bottlenecks, managing GTM for accurate tracking, and refining keyword strategies. You'll also be responsible for tracking key performance metrics, providing actionable insights for campaigns, and optimizing ad spend effectively.

To qualify for the B2B Performance Marketing & CRO Specialist role at the company, candidates should have a minimum of 5 years of experience in performance marketing, specifically with Google Ads and CRO in B2B environments. Strong GTM skills and experience with offline conversion tracking and HubSpot CRM integration are essential, along with proficient English communication skills.

The company offers a flexible hybrid work model for the B2B Performance Marketing & CRO Specialist position. You'll work three days a week in our Rotterdam office and enjoy two days working from home, providing a balanced approach that promotes both collaboration and independence in achieving your marketing goals.

While experience with LinkedIn Ads is considered a plus for the B2B Performance Marketing & CRO Specialist role at the company, it is not mandatory. The key qualifications center around proficiency in Google Ads and CRO, along with other essential skills that contribute to driving marketing success.

As a B2B Performance Marketing & CRO Specialist at the company, you can expect a competitive salary ranging from 4500-5500€ gross, along with 25 paid vacation days and 30 working days from abroad. Additionally, employees receive a commuting allowance for in-office days and the opportunity to work in a fast-growing, multicultural team.

When answering this question, you should focus on specific campaigns you've managed, the strategies you used to optimize ad performance, and how you measured success in your B2B marketing efforts. Share any relevant metrics that demonstrate your impact.

To effectively respond to this question, provide a systematic approach you take to analyze customer behavior and identify areas where conversions may drop. Discuss any tools or strategies you've employed in previous roles to optimize landing pages.

In your answer, mention important metrics like CTR, CPC, ROI, and MRR. Explain why these metrics are crucial for evaluating campaign success and how you've used them to inform your marketing strategies.

Share your familiarity with Google Tag Manager, discussing how you've set up tags, triggers, and variables to track user interactions effectively. Give examples of how this tracking has influenced your marketing decisions.

To tackle this question, discuss A/B testing, analyzing user experience, and your approach to creating compelling calls-to-action. Share any successful landing page optimization stories that highlight your skills.

In your response, explain how you've successfully tracked offline conversions and integrated those findings into your overall performance marketing strategy. Highlight the importance of this tracking in a B2B context.

Discuss how SEO complements your performance marketing efforts, mentioning specific SEO techniques that boost the performance of PPC campaigns. Emphasize collaboration with SEO teams when optimizing campaigns.

Mention specific resources, such as industry blogs, webinars, or professional groups you engage with to stay informed about the latest trends and changes in the advertising landscape.

Describe your methods for fostering collaboration and communication in diverse teams. Highlight any experiences that demonstrate your ability to work effectively in multicultural settings.

In your answer, focus on the company's mission, growth prospects, and the exciting challenges of the B2B travel sector. Discuss how your personal values align with the company's goals and how you can contribute to its success.