Regional Marketing Manager

Life at UiPathThe people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.Could that be you?Your MissionThe Regional Marketing Manager will be responsible for helping to develop and will own the execution of an integrated demand generation marketing strategy to target accounts in the Americas. The role focuses on new logos and expansion, as well as selected one to one Account Based Marketing and one to few programs. This candidate will have experience planning and executing multi-touch programs to reach new and existing audiences through events, content syndication, and multi-touch digital and offline channels.The ideal candidate has the ability to work from strategy to execution, collaborate with a variety of stakeholders in marketing and sales, and has a minimum of 5 years of b2b marketing experience at technology companies. As a member of the Americas Regional Marketing team this role requires the candidate to partner closely with product marketing and sales to conceptualize programs and campaigns and work across the marketing organization to execute integrated campaigns. The ideal candidate enjoys building programs from the ground up and getting involved in all aspects of execution.What you'll do at UiPath• Collaborate with product marketing, subject matter experts and sales to establish priorities, goals and KPIs, and develop strategic and tactical plans to deliver effective programs and campaigns targeted to a broad range of companies, one to one, and one to few.• Plan, develop, execute, and optimize robust multi-touch and multi-channel programs that capture top-of-funnel prospects and progress them toward qualified leads.• Measure, analyze, and report overall campaign performance, pipeline, and conversion rates.• Occasion Travel: 20%What you'll bring to the team• 5 + years of success working as a marketer, including demand generation and campaign management in a B2B software or IT environment. Well-rounded experience with expansion, new logo, account based one to one marketing, and one to few marketing programs.• Working knowledge of Salesforce.com, intent tools, and marketing automation software• Experience in online and digital marketing, including understanding of the latest B2B customer engagement tactics; and extensive experience planning and executing online and in person events and tradeshow participation• Excellent written and oral communication and project management skills.• Hands on with all elements of tactics. You must be comfortable executing tactics and designing strategy. A track record of being resourceful and self-reliant is a must• Experience working with BDR teams to ensure lead follow-up and lead conversion to opportunities.#LI-KS6Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.