Brand Strategist - Fashion Industry (Consultancy Based)
Ultimate Peaks is seeking for a client a creative and results-oriented Brand Strategist to join our team in the exciting fashion industry. In this role, you will be responsible for developing and executing innovative brand strategies that resonate with target audiences, elevate brand presence, and drive business growth.
Key Responsibilities
• Conduct in-depth market research to understand consumer trends, competitor positioning, and industry dynamics.
• Collaborate with cross-functional teams to create and implement brand campaigns that align with the overall business strategy.
• Identify key performance metrics and track brand performance to inform strategy adjustments.
• Develop brand messaging and storytelling that clearly communicates the brand value and differentiates it in the marketplace.
• Utilize digital marketing platforms, social media, and PR strategies to enhance brand visibility and engagement.
• Build and maintain strong relationships with influencers, designers, and media outlets to promote the brand effectively.
• Prior track record in Brand strategy in Fashion Design, or a related field.
• 5+ years of experience in brand strategy or marketing roles within the fashion industry.
• Strong understanding of branding principles, market research, and consumer behavior.
• Proven track record of executing successful branding initiatives and campaigns.
• Excellent communication, presentation, and creative thinking skills.
• Proficiency in digital marketing tools and social media platforms.
Average salary estimate
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