Double Good

Double Good, a technology company that leverages its unique ability to utilize gourmet popcorn for product-based fundraising, is committed to leveling the playing field so all kids can do what they love. Emphasis on diversity, equity, and inclusion has been at the company's core since its inception. These tenets reflect every aspect of the business from top to bottom. 

Tim Heitmann, CEO, and Founder believes that diverse perspectives lead to growth and impactful change in communities Double Good serves. Double Good takes great pride in its partnerships with leading organizations in varied fields. Volunteerism is a passion one can find in every member of the Double Good team, and through its partnerships, the company offers opportunities for staff to spend time giving back and learning from each other.

Inclusion is a cornerstone of Double Good. In 2017, Heitmann established The Double Good Kids Foundation, which is committed to providing education, equipment, and experiences to kids with special needs and their families to have opportunities for positive participation.

The company invests in telling stories that are often untold to elevate and bring awareness to marginalized communities. From sharing these stories, Double Good hopes to provide a space for safe and constructive discourse that breaks down barriers and builds bridges of understanding. In 2019, Double Good produced Black Girls Cheer to bring voice and visibility to cheerleaders of color. The documentary received national media attention and fostered essential conversations about equity and representation. Since then, Double Good has worked together with BGC to seed its new scholarship fund which will be offered to HBCU-bound student-athletes.

In addition to Double Good's partnership with Black Girls Cheer, below is a list of our valued partners:

• Black Girls Cheer - Black Girls Cheer is dedicated to showing the world that black girls cheer, and do so much more. BCG is dedicated to providing a platform to give voice and visibility to cheerleaders of color.
• Dylan’s Wings of Change - Dylan’s Wings of Change is a foundation dedicated to the memory of Dylan Hockley, who was killed in the mass shooting at Sandy Hook Elementary School on December 14th, 2012. Dylan's Wings of Change is the founder of The Wingman Program, which fosters greater empathy in society to counter the extreme levels of social isolation plaguing our youth today.
• Lincolnway Special Recreation Association - LWSRA's mission is to provide recreation and leisure services for individuals with physical or intellectual disabilities while promoting greater disability awareness in the community.
• National Dance Foundation - The National Dance Foundation is a nonprofit organization whose mission is to expose and introduce as many people as possible to the enjoyment and benefits of dance thru promoting dance in schools, expanding community awareness, and increasing professional development.
• Rhythm Works Integrative Dance - A ground-breaking rhythm & dance program designed for those with learning differences and special needs.
• Science Olympiad - Science Olympiad is a national non-profit organization dedicated to improving the quality of K-12 science education, increasing male, female, and minority interest in science, creating a technologically-literate workforce, and providing recognition for outstanding achievement by both students and teachers.
• Special Needs Mom Squad - Special Needs Mom Squad provides special needs services catered to families with special needs. 
• Surfers Healing - Surfers Healing is a nonprofit organization that gives free surf therapy to individuals with autism. With an international reach, the organization is able to offer the unique experience of surfing to thousands each year and provide families with one perfect day.
• USASF - The U.S. All Star Federation is the nation's largest network of youth athletes in All Star Cheer and Dance supported by teachers and instructors. USASF’s Exceptional Athlete Division empowers individuals with disabilities with an “I can do” attitude and Double Good serves as a title sponsor each year for its Exceptional Athlete Gala.