Account Manager, Integrated Marketing - job 2 of 3

As an Account Manager in Integrated Marketing at Allison, your responsibilities are diverse and impactful. You'll lead the development and implementation of influencer marketing campaigns, executing programs that include research, outreach, and content management. Regular communication with clients is vital to build strong relationships and strategically support their marketing goals. You’ll also manage project timelines, delegate tasks to team members, and act as a resident expert on emerging influencer trends.

To qualify for the Account Manager position at Allison, candidates should ideally have 5+ years of experience in advertising or marketing, either client-side or agency-side. Strong writing and presentation skills are essential, along with a track record in organic growth and business development. Self-motivation, excellent follow-through, and a strategic mindset are qualities we highly value. Experience managing direct reports is a bonus!

Allison offers a hybrid work environment for Account Managers, allowing you the flexibility to work from home or in our vibrant office space in San Diego. The culture is built on collaboration, with a focus on creating an inclusive space where all employees can thrive. You’ll find that our approach minimizes bureaucracy, enabling creativity and innovation to flourish.

Career growth is taken seriously at Allison, with opportunities such as Allison University, which offers multi-day customized training programs for various levels. We also provide access to global mentorship and networking initiatives that help nurture your career path and enhance your professional development within the marketing field.

Allison offers a competitive range of benefits for an Account Manager, including comprehensive health coverage, generous unlimited paid time off, and a four-week sabbatical after five years. Other perks include 401k savings plans, employee stock purchase options, wellness days, and actively supported DEI initiatives. Employee growth, well-being, and a vibrant work-life balance are at the heart of our benefits package.

When developing an influencer marketing campaign for a new client, I would begin by thoroughly understanding their brand, target audience, and objectives. This would be followed by conducting research to identify the right influencers whose values align with the brand. I would then collaboratively create a campaign strategy, outlining content ideas, deliverables, and a timeline before implementing and constantly monitoring the campaign's performance.

To assess the success of influencer marketing initiatives, I would measure key performance indicators such as engagement rates, reach, and impressions. Additionally, tracking conversions and return on investment (ROI) directly linked back to the campaign helps gauge its effectiveness in achieving client goals. Ensuring that these metrics align with the client’s objectives is crucial for reporting and future strategies.

Managing client relationships effectively involves being proactive in communication, actively listening to their needs and concerns, and providing regular updates on campaign progress. I prioritize building trust and transparency, ensuring clients know they are valued partners in the process. Open dialogue and a collaborative approach help foster long-lasting relationships.

One challenge I faced in a previous campaign was a last-minute influencer cancellation. To overcome this, I quickly assessed our network for alternative options and leveraged existing relationships to onboard another influencer who aligned with the brand. This swift action allowed me to maintain campaign timelines and deliver successful outcomes despite the initial setback.

To mentor junior team members, I focus on providing constructive feedback while encouraging them to take ownership of their projects. Regular one-on-one meetings help guide their development and allow me to share insights gained from my experiences. Additionally, I promote knowledge-sharing sessions where team members can learn from each other, fostering a collaborative learning environment.

Staying updated on the latest trends in influencer marketing involves actively engaging with industry news, attending webinars, and participating in professional development courses. I also follow key influencers and marketers on social media platforms, subscribe to relevant newsletters, and engage in discussions through online forums to gain varied insights and perspectives on emerging trends.

Key qualities of a successful Account Manager include strong communication skills, adaptability, strategic thinking, and a deep understanding of the industry. Being detail-oriented and possessing strong organizational skills to manage multiple projects simultaneously are also crucial. A good Account Manager should also be a proactive problem solver and a collaborative team player.

In my previous roles, I have managed budgeting and forecasting by closely tracking expenditures to ensure projects remain within financial limits. I develop detailed budget plans that forecast expected costs, track actual project utilization, and regularly report any variances to clients. This financial accountability helps to maintain transparency and fosters confidence in future business dealings.

Creativity is central to influencer marketing as it drives unique content strategies that resonate with the audience. It fuels innovative approaches that attract attention and maintain engagement. In my experience, crafting compelling narratives that align with both the influencer’s style and the brand’s voice can significantly enhance the impact of marketing campaigns, making creativity a vital component of success.

If a client expresses dissatisfaction with campaign results, I believe in addressing their concerns directly and empathetically. I would first analyze the campaign data to identify areas for improvement and communicate these findings to the client, along with potential solutions. Collaboratively adjusting the strategy to better align with their objectives and keeping the lines of communication open can often turn a challenging situation into an opportunity for improved results.