Vice President, Digital Marketing (Urban)

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce... distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family. How you’ll CREATE: • Define, plan, and execute digital marketing campaigns for a roster of artists. • Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools. • Manage relationships with top-level artists, managers, and other partners • Leverage your relationships and expertise between artist teams and social media partners (Instagram/Facebook, YouTube/VEVO, Twitter, etc) on best practices, content trends, engagement and promotional opportunities. • Discover new sites, outlets, influencer accounts to promote artists and maintain relationships with key sites and partners. • Filter results of analysis and present it to the internal departments. • Measure and analyze overall campaign performance and provide insights and key learnings to other departments. • Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals. • Drive direct to consumer revenue from recorded music sales, merchandise, ticketing, advertising, and subscription. • Create and manage database marketing campaigns to find new fans and optimize conversions. • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists. • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists. • Work with creative and content departments on digital content creation, optimization, and scheduling. • Partner with internal departments (marketing, commercial, production, press, research and international) to execute effective interactive strategies. • Analyze and evaluate areas of opportunity, formulate strategy, and devise business models for the digital space that align with near- and long-term strategic priorities. • Collaborate closely with leaders across the company to execute on and manage industry partnerships. • Present to stakeholders across the company to educate and align them around strategic goals and individual initiatives. Bring your VIBE: • Must have 7-10+ years of experience in digital marketing within the music industry, preferably at a major label. • Strong analytical background and ability to create and update reports. • Expert knowledge of all current social media and digital platforms, and a proven track record of amplifying content, creating on platform engagement, and breaking artists through a social media lens • Ability to lead cross-functional teams (strong project management, organization, and communication skills) • Ambitious individual sought who is a self-starter requiring minimal direction. • Excellent communication oral and written skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week and sending frequent real time updates as things happen. • Social strategy and paid media planning experience preferred. • Must be proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like. • Must thrive in a team environment but be able to take initiative and work independently. • Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet. • Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines. • Bachelor’s Degree is preferred. Perks Playlist: • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit • Comprehensive medical, dental, vision, and FSA options, as well as: • 100% coverage for out-patient mental health services • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) • A lifetime fertility support allowance of $30,000 to plan participants • Student Loan Repayment Assistance and Tuition Reimbursement • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation • Variety of ways to prioritize much-needed time away from work including: • Flexible Paid Time Off (PTO) for exempt employees • 3-weeks PTO for non-exempt employees • 2-weeks paid Winter Break • 10 Company Holidays (including Juneteenth and Wellbeing Day) • Summer Fridays (between Memorial Day and Labor Day) • Generous paid parental leave for every type of parent Check out our full overview of benefits on the Perks Playlist page of the career site. Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish Job Category: Marketing, Streaming & Digital Media Salary Range: $164,100 - $229,700 The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply