Product Marketing Manager

As a Product Marketing Manager at Unstructured, you'll drive the product lifecycle strategy, ensuring you understand customer needs and market trends. You'll work closely with cross-functional teams, conduct market research, analyze product performance, and optimize marketing strategies to align with our product offerings.

To succeed as a Product Marketing Manager at Unstructured, you should have a strong technical background, ideally with a computer science degree. Experience with Python, SaaS products, ETL processes, and LLM tools is essential to understanding our user needs and contributing effectively.

Unstructured not only offers competitive salaries and flexible remote working arrangements but also places a strong emphasis on professional growth. You’ll be part of an innovative team shaping the future of unstructured data solutions, backed by significant investment from top-tier venture capital.

Key responsibilities of a Product Marketing Manager at Unstructured include driving product lifecycle strategy, collaborating with various teams, conducting market research and competitive analysis, analyzing product performance data, and ensuring effective marketing communications that resonate with our customers.

As a Product Marketing Manager, you’ll directly contribute to Unstructured’s mission by ensuring our products are effectively positioned and meet customer needs, thus helping businesses harness actionable intelligence from unstructured data in real-time.

The company culture at Unstructured is innovative and collaborative, valuing input from all levels. Product Marketing Managers are encouraged to share insights and develop creative strategies that contribute to product success and overall company growth.

Product Marketing Managers at Unstructured enjoy a competitive salary and commission structure, flexible working hours, comprehensive health, dental, and vision benefits, and numerous opportunities for professional development in a forward-thinking tech environment.

I begin by identifying target customer segments and their specific needs. I utilize surveys, interviews, and competitive analysis to gather insights, which help inform product positioning and marketing strategies.

Absolutely! I led a team responsible for launching a new SaaS product. We conducted thorough market research, developed targeted messaging, and executed a multi-channel marketing strategy which resulted in exceeding our user engagement goals by 40%.

I focus on key metrics such as user engagement, retention rates, and customer feedback. I utilize analytics tools to gather data, which provides insights into areas for improvement and helps track the impact of our marketing initiatives.

I categorize feedback into themes and assess their impact on user experience. By balancing technical feasibility and customer priority, I work with engineering and product teams to ensure the most valuable features are addressed first.

I have significant experience collaborating with teams across product, engineering, sales, and marketing. I find that regular check-ins and clear communication aid in aligning goals, streamlining processes, and fostering a productive environment.

To ensure alignment, I create a centralized communication plan that outlines key messaging and positioning. Regular workshops are conducted to keep everyone updated and engaged with our product goals and strategies.

Data analysis is crucial. By examining performance metrics, I identify trends and adjust strategies accordingly. This ensures our marketing efforts are data-driven and targeted, ultimately enhancing customer satisfaction and product-market fit.

I regularly attend industry conferences, participate in webinars, and read market research reports. Networking with peers also helps me stay informed about emerging trends, technological advancements, and customer needs.

One major challenge was a failed product launch. I quickly conducted a retrospective analysis to understand what went wrong. We pivoted our strategy, incorporated customer insights, and turned it around for a successful relaunch with much better market reception.

Successful product positioning hinges on a deep understanding of both the customer and the competitive landscape. By clearly articulating our product's unique value proposition and aligning it with customer pain points, we can effectively differentiate ourselves in the market.