Digital Advertising PPC Specialist - Medical Device - job 2 of 2

Job Title: Digital Advertising PPC Specialist (Contract) We are seeking a skilled Digital Advertising PPC Specialist to manage our Google Ads campaigns and maximize ROI. As the PPC Specialist, you will be responsible for running our digital advertising campaigns across various platforms, including display, search, and programmatic ads. Your main objective will be to optimize campaign performance... and maximize ROI. We are only looking for candidates located in Colorado, preferably close to the South Denver area. Responsibilities: - Develop and implement effective PPC strategies (Google Ads, Display, Programmatic, possibly other social media advertising platforms) - Conduct keyword research and create targeted ad copies - Monitor and optimize campaign budgets, bids, and targeting parameters - Track campaign performance and provide regular in-depth reports - Research and identify opportunities for campaign improvements and implement A/B testing Requirements: - Proven experience running successful digital advertising campaigns via Google Ads - In-depth knowledge of PPC best practices and industry trends - Proficiency in managing display, search, and programmatic ads - Strong analytical skills and ability to interpret campaign data - Excellent communication and problem-solving abilities Expected Work Hours per Week: Less than 10 We currently utilize an external company to manage our campaigns, but we seek a local contractor to bring this role in-house. This will allow for full transparency into our budget and enable the specialist to gain a deeper understanding of our product, audience, and what motivates leads to convert. Our ultimate goal is to book contracts, and this focus needs to be reflected in our campaigns, including detailed reporting and showing conversions. We need someone who is not afraid to take a deep dive into our product and find out what makes prospects motivated. If you are a results-driven PPC Specialist with a passion for digital advertising and a desire to work closely with our team, we would love to hear from you. Join us and help us achieve our marketing objectives