Influencer Marketing Specialist - Contract to Hire - job 2 of 2

### Job Posting: Influencer Marketing Specialist for Ardent Medical Supply • *Position:** Influencer Marketing Specialist • *Location:** Remote / [Your City, State... • *Company:** Ardent Medical Supply • *Type:** Full-Time / Part-Time #### About Us: Ardent Medical Supply is dedicated to providing top-quality breast pumps, maternity supplies, and bracing solutions to new and expecting mothers. We pride ourselves on offering products that are often covered by insurance, making them accessible and affordable for families. We're looking for a creative and driven Influencer Marketing Specialist to join our team and help us amplify our message through strategic partnerships with influencers. #### Job Description: As an Influencer Marketing Specialist at Ardent Medical Supply, you will be responsible for developing and executing influencer marketing strategies to promote our range of breast pumps and maternity supplies. Your primary focus will be to collaborate with influencers in the maternity, parenting, and women’s health sectors to create authentic, engaging, and informative content that highlights the benefits of our products and their insurance coverage. #### Key Responsibilities: - **Identify and Recruit Influencers:** Research and engage with influencers who align with our brand values and target audience. - **Develop Campaign Strategies:** Create and manage influencer marketing campaigns that effectively promote our products and insurance coverage benefits. - **Content Collaboration:** Work closely with influencers to co-create engaging content, including posts, videos, stories, and live sessions. - **Educational Outreach:** Ensure influencers are well-informed about our products and the insurance process, enabling them to share accurate and valuable information with their followers. - **Track and Measure Performance:** Monitor campaign performance through engagement metrics, conversion rates, and other KPIs. Provide regular reports and insights to optimize future campaigns. - **Compliance and Disclosure:** Ensure all influencer partnerships adhere to FTC guidelines and other relevant regulations. #### Requirements: - **Experience:** Proven experience in influencer marketing, preferably within the maternity, healthcare, or related industries. - **Skills:** Strong understanding of social media platforms (Instagram, TikTok, Facebook) and influencer marketing tools. Excellent communication and negotiation skills. - **Creativity:** Ability to develop innovative and compelling marketing strategies and content ideas. - **Knowledge:** Familiarity with healthcare marketing and insurance coverage for medical supplies is a plus. - **Self-Motivated:** Capable of working independently and managing multiple influencer partnerships simultaneously