Lead Generation specialist - Contract to hire - job 2 of 2

### Lead Generation Specialist Responsibilities • *Role Overview:** The Lead Generation Specialist is responsible for identifying, attracting, and qualifying potential clients who may benefit from the company's services. They will develop and implement lead generation strategies, ensuring a steady flow of qualified leads to the sales team ... #### Responsibilities: 1. **Research and Identification:** - Conduct market research to identify target industries and potential clients. - Build and maintain a database of potential leads using tools like LinkedIn Sales Navigator, CRM systems, and lead databases. 2. **Lead Generation Strategy:** - Develop and execute lead generation strategies tailored to different audience segments (e.g., corporate clients, SMEs, event planners). - Implement multi-channel lead generation campaigns, including email marketing, social media outreach, content marketing, and paid advertising. 3. **Content Creation and Distribution:** - Collaborate with the marketing team to create engaging content that attracts potential leads (e.g., blog posts, whitepapers, case studies, videos). - Distribute content through relevant channels to capture leads (e.g., company website, social media platforms, email newsletters). 4. **Email Campaigns:** - Design and execute targeted email campaigns to nurture leads and move them through the sales funnel. - Segment email lists based on industry, role, and engagement level to deliver personalized content. 5. **Social Media Outreach:** - Utilize social media platforms (e.g., LinkedIn, Facebook, Instagram) to connect with potential clients and share valuable content. - Engage with industry-specific groups and forums to build relationships and generate leads. 6. **Paid Advertising:** - Manage PPC campaigns on platforms like Google Ads and LinkedIn to drive targeted traffic to lead capture pages. - Monitor and optimize ad performance to maximize ROI. 7. **Lead Qualification:** - Implement lead scoring models to qualify leads based on their fit and engagement level. - Conduct initial outreach to potential leads to assess their needs and determine if they are a good fit for the company’s services. 8. **CRM Management:** - Maintain and update the CRM system with accurate lead information and activity tracking. - Ensure seamless handoff of qualified leads to the sales team for follow-up. 9. **Analytics and Reporting:** - Track and analyze lead generation metrics to evaluate the effectiveness of campaigns. - Generate regular reports on lead generation performance and provide insights for optimization. 10. **Collaboration and Coordination:** - Work closely with the marketing and sales teams to align lead generation efforts with overall business goals. - Provide feedback to the marketing team on the quality of leads and campaign performance. ### Required Skills and Qualifications: - Proven experience in lead generation and digital marketing. - Strong understanding of lead generation tools and techniques. - Proficiency with CRM software and lead generation platforms. - Excellent communication and interpersonal skills. - Analytical mindset with the ability to interpret data and make data-driven decisions. - Creative thinker with the ability to develop innovative lead generation strategies. - Familiarity with SEO, content marketing, email marketing, and social media marketing