Local SEO Specialist for Marketing Agency

What we’re looking for: A Local SEO Specialist for existing and future clients, typically service-based businesses. You should be an expert and have solid processes in place to assess, strategize, and deploy your SEO strategy... About us: We’re a full-service marketing and web design agency serving clients across the US. Our team is growing rapidly and is distributed across the US, Europe, Central America, South America, Asia, and Australia. Commitment to excellence is something we all share - too many agencies don’t put the client first. We offer a lot of services, which means we need a lot of team members who are true specialists in their field. Enjoying our work and our working relationships is important to us - expect some laughter. Role Overview: As a Local SEO Specialist at Client Obsession, you'll be a strategic leader, shaping our services and driving client success. You'll take full ownership of the Local SEO department, engaging in goal-setting, strategy development, and service fulfillment. Responsibilities: Keywords, Competitors and Strategy: - Conduct thorough keyword research and competitor analysis. - Use the insights from keyword research to create a phased SEO plan. - Set and track client goals. On-Page SEO: - Optimize website metadata, header tags, and local keyword density. - Implement Schema Markup as needed. - Create location page content, along with a writer as needed. Off-Page SEO: - Manage and optimize Google My Business listings. - Identify necessary citations and order them through third-party services. - Develop and implement local link-building strategies. Content Management: - Create location-specific content for websites and blogs. - Optimize existing content with a focus on local keywords and phrases. - We have a copywriter who is familiar with the client’s services and tone, it often makes sense for them to create the content with your guidance, and you adjust for SEO. Analytics and Reporting: - Track and analyze key Local SEO metrics such as local rankings and organic traffic. - Provide monthly performance reports to the team. Service Development: - Help develop and refine Local SEO service packages for agency growth. Continuous Learning: - Stay updated on Local SEO trends, Google algorithm updates, and best practices. - We have a library of SEO courses you’re welcome to take in. Team Collaboration: - Work closely with other departments and white-label vendors to ensure an integrated approach to Local SEO. Requirements: - Minimum 4 years of experience in Local SEO. - Proficiency in SEO tools. We use SEM Rush and Local Dominator, though we are open to additional tools. - Excellent written and verbal communication and planning skills. - A mindset focused on continuous improvement and innovation. - No degree is required. How to Apply: Click the “Apply” button on this Upwork post to start the conversation. Please type LOCALSEO at the beginning of your application to be considered for this role