Market Research Analyst

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They are in need of a Market Research Analyst to conduct comprehensive market research to understand the overall value and quantities purchased of IEEE 386-compliant products within the Investor Owned, Municipal, and Public Utilities (CO-OP) markets in North America.

The objective of the study is to arrive at:
A: TAM, PAM, SAM
B: Sales Projection for 5 Years
C: Price points
D: Margin profile
E: Competitor Mapping
F: Only Utility Sector

1. Study to be conducted for :
a. Investor Own Utility
b. Public Power Utilities

2. Sample Research in 2 States – California & Texas. Later on scope to be expanded to the rest of US and Canada

3. Products:
a. 200 A load break elbow (15 kV, 25 kV, 28KV and 35KV ) .
b. 600 amp and 900 amp Dead break connectors ( 15KV/28KV and 35KV )
c. Distribution Surge Arrestors

4. Study of spectrum of Partners:
a. Channel
b. MR
c. Contractors
d. Direct

5. Competitor Study:
a. Players – Local or Overseas
b. Size of their business
c. Product Profiling
d. Pricing of product
e. Partners of Choice
f. Margin Profiling

6. Competitor Collaterals:
a. Line Card/Catalog/Dat sheets
b. Test Reports in public domain
c. Drawings in public domain
7. Potential suppliers for private labelling

• Bachelor’s degree in Market Research, Business, Economics, or a related field.
• Proven experience in market research or business analysis, preferably in the utilities or related industrial sector.
• Strong analytical skills and proficiency in statistical tools and software.
• Excellent communication and presentation skills.
• Ability to manage complex projects and multi-task effectively.
• A deep understanding of IEEE 386 standards and electrical utility components is a plus.