Marketing Insights Manager

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

The Marketing Insights team at Upwork exists to uncover and amplify the needs of customers – clients and talent, both in the market at large and among those using Upwork. This team is responsible for designing, executing, and sharing quantitative and qualitative research that drives customer-first decisions and strategies across Upwork, building a deep understanding for customers’ needs. 

We are looking for a Manager to join the team. You'll bring innate curiosity and a customer-obsessed mentality to uncover insights about our customers, brand, and industry, and influence our brand, product marketing and creative output. You will work collaboratively and partner with stakeholders across the organization. 

Your Responsibilities:

• Execute on short and long term research roadmaps. 
• Independently plan, design, and execute appropriate research to meet business needs and appropriately balance speed and rigor in tackling complex problems. 
• Employ innovative research practices that are appropriate for our two-sided marketplace and meet the needs of a fast-paced environment.
• Distill research findings into actionable insights, delivering clear and concise reports with recommendations that enable the brand and product teams to make better decisions.
• Manage research vendors and all aspects of projects, including scoping & budgeting, defining research objectives, selecting research methodologies and vendors, reviewing and refining research instruments, managing or executing analysis , and delivering reports with appropriate interpretation and takeaways.
• Provide expertise on research and advocate for our customers’ needs.

What it takes to catch our eye:

• Proven experience in a market research position (Insights Manager, Strategist, Researcher or similar role). Experience in Tech, CPG, Staffing or a 2 sided marketplace preferred. 
• Strong background in qualitative and quantitative methods; excellent data and analytical skills.
• Ability to work with minimal hands-on supervision in a multifaceted, fast-paced environment and prioritize multiple projects at once while paying close attention to timelines, details, and budget.
• Expertise applying research to drive marketing, product, and sales strategies.
• A successful track record working with diverse cross-functional teams; able to collaborate with partners and stakeholders, influence leaders, and become a valued business partner.
• Excellent project management, including vendor and agency management.
• Clear verbal and written communication with strong critical thinking and high attention to detail.

The annual base salary for this position in California and Washington ranges from $89,250 - $142,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.