PPC Manager For Google Ads + BING Ads [With Client Facing]

PPC agency needs a contractor to handle client accounts. You will start with 1 of our priority, HIGHER MAINTENANCE clients. If all goes well we will assign additional accounts... The responsibilities will apply to both Google Ads + BING Ads for this client. Mandatory Requirements [PLEASE READ and only apply if you are OK with ALL of the following...] • You will need to be available on slack M-F during business hours and be able to respond to the client within a few hours or less. [not including weekends/nights] • Be available for 2 calls per month with the client. 1 will be a reporting call, and 1 additional quick check in call mid month. • Optimizing Google Ads + BING Ads, MINIMUM 1X per week optimizations [The weekly optimizations are mandatory for this role!!! Setting and forgetting the account will not be tolerated :) ] Weekly Optimizations to include: • Budgeting • Bid Changes • A/B Testing • Negative Keywords • Keyword list refinement, as needed • Reviewing Google Recs tab and applying anything that isn't garbage • CPL is important to this client so keeping an eye on CPL's and keeping them as far below $20 as possible will be part of the goals for this account. * Additionally: • We need you to be able to provide landing page recommendations to the client from time to time - nothing extensive on this, just some quick ideas. • Also you will need to provide creative recommendations for video and display. • Utilize AI tool to create new display creative to run in GDN (we pay for this) • * You must be comfortable with client facing ** This is a somewhat higher maintenance client --- if you do well with this more challenging client we will likely assign more accounts. The total hours needed between optimizing, calls, and responding to messages, is probably about 10 hours per month, but this is only an estimate. You have to be comfortable on calls with the client directly, with no hand holding. Providing recommendations, insights