PPC / SEO Experts Needed for Agency Support

Seeking an SEO/PPC Expert to help support our growing client efforts. This would be about 10-20 hours a week, and hoping to find a long-term contractor to help us. Here’s what we’re looking for... PPC: - Local and national experience - Participate in forming effective paid search and social strategies - Launch and optimize various PPC and social advertising campaigns - Oversee ad accounts on platforms (e.g. Google AdWords, Bing, Meta, LinkedIn) - Be involved in keyword selection and audience targeting - Monitor budget and adjust bids to gain better ROI - Track KPIs to assess performance and pinpoint issues - Produce reports - Write ad copy - Suggest and develop new campaigns across multiple channels - Join client meetings as needed to help support the team SEO - Test, collect, and analyze data, identify SEO trends, and gain insights about target customers’ likes and dislikes to maximize ROI from an SEO campaign. - Track, report, and analyze web analytics data and the various search engine marketing (SEM) campaigns - Manage campaign costs, ensure budgets are not exceeded, calculate monthly campaign costs, and take necessary steps to adhere to the budgets. - Optimise website copy and landing pages for SEM - Undertake research, expansion, and refinement of keyword - Research and understand the SEO efforts of competitors - Develop and execute off-page SEO through link-building - Blog writing - Reporting - Join client meetings as needed to help support the team