SEO & PPC Strategist and Report Specialist - job 2 of 4

We are a dynamic marketing agency seeking an expert to provide SEO, PPC, and content strategy analysis and guidance for numerous and diverse clients. This includes working with our team in strategizing, executing, and reporting on effective campaigns. Key Responsibilities... - Provide strategic oversight to SEO and PPC team, ensuring they execute tasks efficiently and effectively. - Keyword Research and Analysis: Guide in conducting in-depth keyword research to identify opportunities for organic growth. - Develop strategies to implement, driving traffic and improving search engine rankings. - Identify technical SEO issues for us to resolve and optimize website performance. - Ads Management (Google and Bing): Oversee ads campaigns to maximize ROI. - Personally create comprehensive reports on campaign performance using our SOPs and examples, providing actionable insights to clients monthly. - Conduct thorough competitive analysis to inform strategic decisions - Develop content strategies to execute that align with overall marketing goals. Specific Tasks: -Create quarterly digital strategies encompassing content, PPC, and SEO for measurable growth. - Collaborate with the team to ensure consistent execution and follow-through on strategic plans. - Conduct keyword research to align website content with strategic objectives. - Review ad copy and provide optimization suggestions based on performance data. - Evaluate ongoing tasks and recommend optimizations for improved outcomes. - Provide monthly reports in a preferred format or suggest improvements for a repeatable, dependable reporting process. Requirements: -Proven experience in SEO, PPC, and content strategy. -Strong analytical skills and ability to create actionable reports. -Excellent communication and leadership skills. - Ability to manage and oversee multiple projects simultaneously. - Familiarity with industry tools such as Google Analytics, Google Ads, Ahrefs, SEMrush, etc. - A strategic thinker with a proactive approach to problem-solving. Preferred Qualifications: -Experience working with a marketing agency. -Ability to work independently and meet deadlines. - Strong understanding of current digital marketing trends and best practices. Project Duration: Ongoing with potential for long-term collaboration