SEO Specialist - Contract to Hire - job 2 of 2

OVERVIEW; We are looking for a talented and experienced freelancer who can effectively manage SEO, paid search (PPC), and paid social media campaigns targeting the European Union (EU) market. As our SEO, Paid Search, and Paid Social Specialist, you will be responsible for optimizing our website's organic search visibility, running successful PPC campaigns, and managing paid social media... advertising across various platforms. Responsibilities: - Conduct keyword research and optimize website content for SEO. - Implement on-page and off-page SEO strategies to improve organic search rankings. - Set up and manage PPC campaigns on platforms like Google Ads and Bing Ads. - Develop and execute paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter. - Monitor campaign performance, analyze data, and optimize campaigns to improve ROI and achieve KPIs. - Stay updated with industry trends and best practices in SEO, paid search, and paid social media advertising. Requirements: - Proven experience in SEO, PPC, and paid social media marketing. - Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) and PPC platforms (e.g., Google Ads, Bing Ads). - Experience in managing and optimizing paid campaigns on Facebook Ads Manager and other social media advertising platforms. - Excellent analytical skills with the ability to interpret data and make data-driven decisions. - Good understanding of keyword research, on-page/off-page SEO, and content optimization techniques. - Effective communication skills and ability to work independently. ___________________________________________________ About Us We are building the payment rails in Africa to enable businesses to process money transfers and payments to, from, and within Africa via a single API integration. Through our market-beating exchange rates and on-the-ground customer support teams across the continent we enable our partners to provide a seamless and competitive payment journey to customers throughout Africa