Social Media Creative Strategist - Contract to hire - job 2 of 2

Social creative content creator/strategist to help us to know how to create compelling videos highly shareable, to create mainly organic growth (with some posts boosted etc) and brand awareness for my hypnosis app, Subconsciously. Need advice on content to create 1-2 videos per month to share on Instagram and you tube... (Don’t need you to actually create the video we can create the videos ourselves) £500 - £1k per month budget See attached file with brief