US Content Writer (UK Based)

US Content Writer (UK Based)

We are looking for a US Content Writer, based in the UK with strong writing skills and a passion for creating stand-out content to join our growing in-house marketing team. The ideal candidate will have a background in journalism, a knack for developing fresh and inventive content, extensive experience writing SEO blogs, and a good understanding of how to communicate with the GoHenry customer.

You will be responsible for researching and writing SEO blog content, and ensuring that blogs are on-brand, consistent in terms of style, quality and tone of voice, and SEO optimised. You will work closely with our Content Editor and Director of SEO to mainly drive SEO content, and be comfortable working with different areas of the business to dig out information for blog articles.

You will report into the Content Editor, overseeing day-to-day management of the US CMS, including publishing blogs, sourcing images and optimising content.

What you’ll do

Working alongside the Content Editor and Director of SEO, you will help develop content to reflect business objectives, product launches and seasonal events, and drive growth, engagement and retention. You will play a key role in localising existing UK content for our US audience. You will help incorporate our community stories into our blog content, interview experts in different areas of the industry and produce, optimise and publish GoHenry blog content, in line with SEO research and recommendations.

Your key responsibilities will include, but will not be limited to:

• Writing high quality SEO blogs based around keyword gaps / priorities identified by the SEO Director, which are well-written, provide value, are engaging, useful and true to our brand voice.
• Writing blogs that blend SEO and brand so that our own lifestyle content ideas work harder for SEO.
• Ensuring all blogs are SEO optimised and revise content as necessary to meet our content quality standards.
• Writing general blog content about product features, launches and campaigns which also link back to SEO keywords.
• Ensuring that new blogs are fully linked to existing content, and keeping this updated on a monthly basis.
• Sourcing images for blogs.
• Managing publication of blogs, including adding content, alt text and links to the GoHenry CMS.
• Sourcing and working with internal and external subject matter experts to ensure content is accurate and useful.
• Incorporating our community stories within blog articles.

What we’re looking for

• Proven editorial skills and a background in journalism.
• At least five years experience writing SEO blog content.
• Experience writing long-form, in-depth blog content that addresses its target keyword’s search intent.
• A passion for storytelling and finding new ways to deliver key messages.
• A strong community focus with a passion for people stories.
• Experience using CMS platforms.
• Experience working within or for a consumer business (FinTech would be useful).
• Confident working with agencies, senior stakeholders, and wider team members to deliver on the company’s SEO and content strategy.
• Exceptional and engaging writing skills twinned with the ability to juggle multiple projects and tasks.

Bonus experience

• Experience working with influencers
• Bachelor’s degree in English, Journalism or a related field
• Experience creating blog content within the YMYL space

What we’re offering

• Competitive salary
• goFlex - flexible working that lets you choose how (& where) you work best (Farringdon office/Home a mix of both)
• Workplace pension scheme
• 33 days of holiday (including bank hols), this will be prorated if you’re on fixed term contract or part time
• Your birthday day off
• Family-friendly leave policies
• Flu Jab
• Death in service – 4x your annual salary from month 1
• Enhanced maternity leave – 20 weeks full basic pay after 2 years’ service and 26 weeks full basic pay after 3 years’ service
• Paternity leave – 4 weeks full pay after probation
• Westfield Cash Health Plan* (for you and your children)
  • £100 pa* towards Physiotherapy, Acupuncture, Osteopathy, Homeopathy And Chiropractic Treatment can be used as any, one or combination of treatments you or your dependent children
  • £100 pa* towards Acupressure, Allergy Testing/Food Intolerance Testing, Aromatherapy, Hypnotherapy, Indian Head Massage, Nutritional Therapy, Reflexology, Reiki And Sports Massage. Can be used as any, one or a combination of treatments
  • For you and you dependent children
    • £150 pa* optical fees each
    • £375 pa* consultation fees each
    • £100 pa* dental fees each
• Westfield surgery plan after 3 years’ service
• Westfield Rewards (receive discounts at over 600 retailers)
• Mental health platform – Calm app
• 5 days annual leave carry over
• Cycle to work scheme
• Training opportunities to further develop your craft
• Choose your own equipment

About GoHenry

GoHenry is a London and New York-based fintech company that pioneered the youth fintech and financial education category. We are on a mission to make every kid smart with money and to delight our community of 2 million parents, kids, and teens with innovative, market-leading tools to help parents raise financially healthy kids.

GoHenry offers a debit card and app for kids and teens and companion apps for the family, with in-app tools for sending money, automating allowance, managing chores, setting savings goals, giving to charity, and in-app financial education lessons where kids can watch videos, take quizzes and earn points & badges. This is all designed to help kids and teens build good money habits that will last a lifetime.

We’re proud to say...

• We help over two million members improve their money skills every single day.
• We’re one of Tech Track’s top 50 fastest growing UK companies.
• We were nominated for ‘Best Personal Finance App’ at the British Bank Awards 2020.
• We were voted 'Best Children's Financial Provider' at the British Bank Awards 2021.
• Our kids and parents have donated over £200,000 of their own money to NSPCC via their GoHenry accounts
• We won the Kids' Cards category of Finder's Customer Satisfaction Awards 2022

But we’re still growing, and that’s why we need you.

GoHenry is an equal opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

Want to join our mission?

If GoHenry sounds like a place you’d like to be, please apply using the link below.