Digital Marketing Specialist

Create engaging, informative, and accessible content for various communication platforms, including written and web-based media.Collaborate with the Organizational Change Management Lead, Communications Lead, Solution Leads, and product vendors to develop and execute the Communication Strategy and Plan.Manage the content calendar and Communications Plan according to the Program's timeline. Update the status of assignments using established tracking methodologies.Ensure that communications to stakeholders and the user community meet web accessibility standards (WCAG 2.1 AA) and support the overall program vision, the need for business process change, best practices, program timelines, training plans, change management tasks and preparedness for go live for each program phase.Develop materials from draft to distribution, such as newsletters, email correspondence, and PowerPoint presentations.Apply effective communication principles, processes, methodologies, and tools to ensure positive outcomes for the program, stakeholders, agency leaders, and employees.Gain an understanding of the program's vision, timeline, goals, stakeholders, and user community.Contribute to the management and coordination of communication activities, which involves creating and maintaining weekly reports on activities and tasks.Participate in tracking issues, reporting risks, and following up on open items related to communications.Support the collection of data, surveys, or other analytics to measure effectiveness of communication strategies. Prepare reports summarizing pre- and post- program findings.Support various program activities as requested; responsibilities vary according to the needs of the program and may include tasks and activities that are not included on this list. Flexibility is required to adapt to changing circumstances and priorities.Required SkillsDemonstrated, advanced proficiency in using computer-based tools including Word, Excel, PowerPoint, Outlook, Teams, Zoom, and other digital publishing tools (additional writing samples utilizing these tools may be requested at later stages of the selection process).Demonstrated experience with SharePoint, Mailchimp (or similar), WordPress (or similar), Microsoft Forms, and SurveyMonkey (or similar) tools.Demonstrated experience creating content for, and maintaining, a public-facing website with various target audiences.Comprehensive understanding of communication or change management principles and processes with the ability to select or apply effective and appropriate methodologies and tools.Well-developed communication (both oral and written) and interpersonal skills. Candidates will be asked to provide samples of written and published materials if chosen for an interview.Excellent writing skills with the ability to take complex information and make it accessible and understandable to a wide audience.Highly organized with strong analytical, problem solving and root cause identification skills.Strong presentation skills capable of clearly articulating a message to various audiences.Active listener with the ability to influence others toward a common vision or goal.Strong team player and skilled collaborator capable of working effectively with and through others.Strategic thinker, with ability to quickly assess and summarize information and effectively identify issues or risks and potential resolutions.Demonstrated experience managing and prioritizing a variety of tasks with a focus on timeliness, quality, and an exceptional ability to excel in a fast-paced environment.Preferred QualificationsDemonstrated experience with Photoshop, Illustrator, or similar content editing tools.Strong business acumen and understanding of organizational issues and challenges in implementing new business processes or technologies particularly in the areas of public sector IT solutions.Experience in supporting communication campaigns in large scale organizations or programs of similar size and complexity to BEST.Demonstrated experience with media relations, multimedia production, SEO/SEM (eg. Google Analytics), and/or other communication skill sets.Knowledge of web accessibility standards (W3C) and an understanding of modern, responsive, accessible, website design fundamentals.Understanding of basic graphic design, basic video shooting/editing, and basic photography concepts.Bachelor's degree in Communication, Multi-Media Production, Change Management, or related field.Minimum Entrance Requirements3-4 years of experience in one or more of the following fields: Communication, Multi-Media Production, Change Management, or related field.2-3 years of experience in managing communications initiatives across large organizations with a diverse and geographically distributed workforce is preferred.