Job details

Email Marketing Manager

USA Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult and assist all levels of management and staff, media and PR experience.

Writing email copy, managing our email database, designing email newsletters, and more
You will be measured on targets for both new customer acquisition and customer retention
You will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns
Design and implement email marketing campaigns
This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and more
Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practices
Perform A/B tests on elements such as subject line, CTA, layout and content
Ensure prompt, accurate and error-free communication to build loyal relationships and minimize unsubscribes
Work closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequences
Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates
Work with leadership to determine goals; report on bottom lines generated from email marketing efforts
Maintain email database health on a regular basis

4+ years of hands-on email marketing experience, preferably at a healthcare company
Strong understanding of email marketing best practices and analytics
Hands-on experience working with CRM and marketing automation technologies
Experience with list building, list segmentation and best practices with list management
Ability to track, measure and report on results of email marketing campaigns to determine ROI
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Deep understanding of analytics with a proven track record of using data to drive decisions
Experience using Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
Excellent communication skills both written and verbal
Must be detail oriented, organized and exhibit critical thinking ability
You have experience with HTML and/or Sequel
You have examples or a portfolio ready to share
You have growth mindset and Love to learn