SEO Manager Lead at USAA in San Antonio, TX - job 2 of 2

Purpose of Job We are currently seeking a talented SEO Manager Lead for our San Antonio, TX or 100% remote work environment location(s). Focus on strategies and tactics across digitalchannels to drive brand awareness and generate interest in product and services. Develops, implements, and optimizes digital, Internet, mobile, and online marketing projects/campaigns (e.g., banner ads, digital video ads, rich media ads, search ads, online sponsorships, online affiliate marketing programs, SEO, and SEM) and any other emerging platforms to improve marketing ROI and customer experience. Job Requirements ABOUT USAA USAA knows what it means to serve. We facilitate the financialsecurity of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level. USAA Careers - World Class Benefits PRIMARY RESPONSIBILITIES Identifies and manages existing and emerging risks that stem from business activities and the job role. Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled. Follows written risk and compliance policies and procedures for business activities. Leads the development and optimization of multiple, highly complex and/or critical digital or social marketing initiatives delivered via internet, mobile, and any other emerging platforms. Identifies trends and insights to bring new digital or social channels to market. Leads the collaboration with peers, enterprise partners and senior management to gain alignment on the tactical and strategic direction for digital/social channels. Responsible for communication of program, project and /or campaign through various reports/tool as required. Serves as the primary resource for cross functional team members on high priority matters of a unique nature. Applies digital and social marketing subject matter expertise across multiple channels to influence digital campaign design. Effectively directs social and/or digital agencies to ensure alignment with goals and prioritization. Applies an expert understanding of tools/techniques to test and optimize performance against digital or social marketing objectives. Trains and mentors digital marketing managers Leads cross functional teams to deliver new landing pages and optimize user experience. Develops digital channel performance plans and monitors key online marketing metrics to track success. MINIMUM REQUIREMENTS Bachelor's Degree OR four additional years of related experience beyond the minimum required. 8 years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years of experience in one or more of the following areas:social marketing, website merchandising, search marketing, mobile marketing, or digital campaign management. Subject-matter-expert knowledge of digital or social marketing industry and practices. Subject matter expert in primary channel. Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating, and collaborating with key stakeholders. Effective communication and presentation skills; able to present to all levels of leadership. Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint. For Social Marketing:Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience. PREFERRED QUALIFICATIONS Experience managing SEO tools, such as Google Analytics, Webmaster Tools, Brightedge, Moz, Screaming Frog, SEMRush 3years' experience in a job function where the primary responsibility includes Search Engine Optimization and / or Paid Search. Experience developing and leading new SEO and / or Paid Search optimization strategies Experience influencing and collaborating with key partners (UX, content, business etc) to incorporate SEO recommendations, optimize user experience and to ensure business goals are achieved Experience collaborating with agencies and peers to develop SEO recommendations. Advanced knowledge of communicating organic performance, risks, and project status to include story telling. The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job. COMPENSATION USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is:$97,200 - $ 175,000 (this does not include geographic differential it may be applied based on your work location). Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.Salary Range:$100K -- $200KMinimum QualificationBrand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.