Senior Marketing Campaign Manager

The Opportunity

We are seeking a highly experienced and motivated Senior Campaign Manager to join our dynamic marketing team. The ideal candidate will work closely with sales teams and drive marketing initiatives that deliver measurable results. This role is critical in developing strategies, planning, executing and optimizing campaigns to drive pipeline and revenue.

• Collaborate with Sales Teams: Work closely with sales teams to align marketing initiatives with sales goals, ensuring seamless integration and communication.
• Drive Marketing Campaigns: Lead the development and execution of marketing campaigns that generate demand, convert demand and accelerate the sales pipeline.
• Develop and Execute ABM Strategies: Design and implement ABM strategies to target high-value accounts and drive engagement across multiple channels.
• Campaign Optimization: Implement testing and other optimization techniques to enhance campaign performance.
• Set and Monitor KPIs: Establish clear marketing KPIs, track performance, and report on the effectiveness of campaigns. Adjust strategies based on data-driven insights.
• Pipeline Management: Drive the development and management of the marketing pipeline for your assigned segment, ensuring consistent demand flow and high conversion rates.
• Content Creation: Collaborate with content creators to develop engaging and relevant content tailored to the needs of the target audience.
• Campaign Management: Manage timelines, coordination with cross functional teams, resources, and oversee campaign budgets, ensuring efficient allocation of resources to maximize ROI.
• Campaign Reporting: Prepare detailed reports on campaign outcomes, presenting findings and recommendations to senior management.

What we're looking for

• Experience in enterprise SaaS marketing campaign management, with a focus on demand generation and ABM. 
• Proven experience working closely with sales teams to drive aligned marketing efforts.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and project management skills.
• Proficiency in marketing automation tools and CRM systems (e.g., Salesforce, Marketo) 
• Ability to work independently and manage multiple projects in a fast-paced environment.

Perks and Benefits 

• Private medical and dental
• Monthly wellness and telecommunications reimbursements
• Work from home office equipment stipend
• Professional development stipend
• Flexible hours
• Generous holiday entitlement
• Mental Wellness Employee Assistance Program
• Cycle to Work scheme 
• Employee Referral Program
• Paid quarterly volunteering days and Charity donation matching via our UT Cares Volunteers and Charitable Giving Committee
• Enhanced family leave 
• Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting. Read more here!